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Creative

Rosamund Pike Showcases the Best Parts of Banking for Marcus by Goldman Sachs

72andSunny New York campaign highlights key offerings from the banking platform

Rosamund Pike Showcases the Best Parts of Banking for Marcus by Goldman Sachs

Marcus by Goldman Sachs has announced the release of its latest ad – focusing on Marcus Invest – as part of its recently launched creative campaign that features Golden Globe and Emmy Award winning and Academy Award nominated actress Rosamund Pike.

The campaign and new ad showcase how Marcus by Goldman Sachs can soon be your primary banking platform and is the latest initiative from the brand as it continues to scale up. The campaign includes ads for Marcus’ existing key product offerings, including: Personal Loans, high-yield Online Savings Accounts & Invest – while setting the stage for what’s to come with the launch of their new checking product.

Rosamund serves as the brand’s character 'M,' which originally launched in 2020. The brand campaign showcases the brand’s breadth of simple, transparent offerings that meet customers’ financial needs and feature Marcus Invest, Marcus Loans, and Marcus Savings products. Checking will be coming later and will also be part of the campaign.


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Brand: Marcus by Goldman Sachs

Creative Agency: 72andSunny New York

Director: Sophie and Walker (The Coles)

Production: Sanctuary Content

Editorial & VFX: Rock Paper Scissors East

Music: Human Mix/Sound

Design: Sound Lounge

Color Grade: Company 3 NY

Category: Finance , Investment

Genre: Dialogue , People