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Rubik’s Cube Enthusiast Embarks on a Time-Warping Journey in Ross from Friends’ New Promo

Great Guns director Ruda Santos crafts a story of sci-fi and speed-cubing for ‘The Daisy’

Rubik’s Cube Enthusiast Embarks on a Time-Warping Journey in Ross from Friends’ New Promo

The story of a young girl learning how to master a Rubik’s Cube doesn’t immediately shout ‘science fiction’ - but that’s not the case in Ross from Friends’ latest promo. Accompanying the electronic DJ’s new single ‘The Daisy’, the promo blends a reverence for speed-cubing competitions and a bittersweet twist worthy of a sci-fi classic - and was recently selected as a Vimeo Staff Pick. 

Directed by Ruda Santos, represented by Ballistic – Great Guns’ label for emerging talent, the promo transports us through a trippy time-warp to an unassuming park, where a young girl discovers a Rubik’s Cube and a timer on a bench. Her passion for ‘speed-cubing’ ignited, we then follow her on a journey where she works to master her skills, ending up in a speed-cubing competition and battling through all the step countdowns to reach her goal in time. As she wins the competition, however, viewers are confronted with a surreal twist. It’s revealed that the girl is trapped in a never-ending time loop, and must now deliver her cube and timer to her past self. 

After Ross from Friends suggested the concept of a kid working through a speed-cubing competition, Ruda Santos chose to add a conceptual layer to the narrative, making the story feel fresh and enticing - and giving the cube itself a magical quality. Blending an admiration for speed-cubing with the unexpected ending, Ruda also employed 3D animated sequences to bookend the film and reinforce the sci-fi elements. In order to capture authentic, realistic performances, he also chose to cast real Rubik’s Cubers in the promo, including Katie Mouchan-Davies as the protagonist. 

Ruda Santos comments: “I’ve always thought the cube was a mysterious and fantastical object - so the idea to play with some sci-fi elements seemed very fitting and came naturally to me in the writing process. Having some of the UK’s best speed-cubers performing in the video also helped us bring the vision to life. Ultimately, we wanted the promo to function as both an ode to speed-cubing as a sport, and a thrilling and engaging short piece of its own.”

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Director: Rudá Santos - Repped by Ballistic @ Great Guns

Producers: Oli Falcon, India Lee

Executive Producer: Aaron Z. Willson

Head of Content: Duncan Harrison

Production Company: Ground Work

Artist Manager: Simon Gold

1st Assistant Director: Olly Kash

2nd Assistant Director: Asia Ahmed

Production Manager: Anna Butler

AD Trainee: Benjamin Keeling

On-set supervisor: Rose Lucas

Director of Photography: Jonny Flint

1st AC: Lou Macnamara

2nd AC: Joana Magalhaes

Gaffer: Jamie Hitchens

Spark: Matt Bohun

Production Designer: Louis Simonon

Assistant Art Director: Tomoni Kishimoto-Eley

Stylist: Amy Thompson

Make-up & Hair: Anna Wild

Post Production

Editor: Rudá Santos

Assistant Editor: Fateh-Ur Rehman

3D Artist: Andrew Cunningham

VFX and Clean-up: Harry Binstead

Post Company: Company 3

Colour Producer: Cody Cardarelli

Colourist: Chris Francis


Hero Speedcuber: Katie Mouchan-Davies

Rival Speedcuber: George Scholey

Hero Judge: David Lymm

Rival Judge Day: Ross From Friends

Rival Judge Night: Callum Hales-Jepp

Friend: Khaliah Harrison

Category: Music video , Short Films and Music Videos

Genre: People , Storytelling , Visual VFX