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Creative

Salomon Ligthelm Takes us to the Aztec Underworld in Epic Spot for Victoria

The Mexican beer brand wanted to celebrate Day of the Dead with a message that Mexicans are unstoppable

Salomon Ligthelm Takes us to the Aztec Underworld in Epic Spot for Victoria

Victoria — the Mexican beer brand that honors local traditions and culture — wanted to celebrate Day of the Dead by sending out a powerful message: Mexicans are unstoppable, even in the afterlife.

Inspired by Aztec mythology and present-day talent, the epic spot takes you on a journey into Mictlan: the Aztec underworld. MediaMonks shot and post-produced this beautifully choreographed film starring Mexican dancer Isaac Hernández and featuring an original score by La Banda Bastön and Geo Meneses. They also produced a Nahuatl-spoken version of the ad, becoming the first native-language TVC to air in Mexico.

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Category: Alcoholic Beverages , Beers

Genre: Music & Sound Design , People , Scenic