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Creative

Samsung Takes Over Piccadilly Lights with Animated Film by Cheil UK

Art & Graft produces short films featuring tagline 'Be together, even when you can’t'

Samsung Takes Over Piccadilly Lights with Animated Film by Cheil UK

Cheil UK has created a Christmas animated film for Samsung, running for the rest of December on the iconic Piccadilly Lights. 

The holiday themed animation is created in a graphical Samsung style, and demonstrates how Samsung’s connected products make it easy to be together during the holidays, even when you are apart.    

The film follows a journey of how footage from a group of friends (sharing a moment with those who can’t be there) is shown seamlessly across each connected Samsung mobile and home product. With Samsung’s connected products, they can still be together and feel connected to their loved ones.

The tagline is ‘Be together, even when you can’t’. 

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Client

Advertiser: Samsung

Production Company

Production Company: Art & Graft

Producer: Dawn Cottrell

Creative Agency

Creative Agency: Cheil UK

Executive Creative Director: Russell Schaller

Creative Director: Nick Spink and Maris Silis

Producer: Lee Tully

Design: Simon Hawes

Account Director: Saeed Absia

Category: Consumer Electronics , Phones

Genre: Animation , People