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Awards and Events

Samsung to Preview New Galaxy at Unpacked 2019

The event, created by Cheil UK, celebrates 10 years of Galaxy

Samsung to Preview New Galaxy at Unpacked 2019

Samsung is giving a lucky few people the chance to get their hands on a new Galaxy S10 before anyone else at Unpacked 2019, a celebratory event in London’s Tobacco Dock created by Cheil UK. 

The event, which takes place today, February 20th, celebrates 10 years of Galaxy as well as launching the new flagship Galaxy handsets and ecosystem to selected media partners. It will see 800 guests invited to a reception, followed by synchronised product unveil with San Francisco, broadcasted live to the global audience.

To create a fitting celebration for one of the world’s most successful electronic devices of all time, Cheil UK is working with Samsung to ensure security around the event is exceptionally tight. Special protocols are in place so there are no leaks of the product or the key visuals of the ad campaign before the big reveal. 

Neo Chung, director of European retail & experiential marketing at Cheil Worldwide EHQ, said: “The Samsung Galaxy S10 is one of the most eagerly anticipated launches of the year and we’ve had an amazing time working with Samsung to create an event that both fulfils fan and media expectations and reminds us how Galaxy represents 10 years of creative, innovative thinking. We’re looking forward to surprising and delighting guests at Samsung Unpacked 2019.”
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