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Creative

Sandi Toksvig, Joe Thomas and Omari Douglas Catch Up for Costa Coffee’s Channel 4 Partnership

New campaign from Curate Films eavesdrops on Channel 4 stars as part of the bespoke TV partnership

Sandi Toksvig, Joe Thomas and Omari Douglas Catch Up for Costa Coffee’s Channel 4 Partnership

Channel 4 today reveals ‘Overheard at Costa’, an exclusive creative partnership with the nation’s favourite coffee shop, Costa Coffee*, featuring Channel 4 stars Sandi Toksvig, Joe Thomas (The Inbetweeners, Fresh Meat) and Omari Douglas (It’s A Sin), launching on Tuesday 9th November 2021 during the Great British Bake Off.

The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way. It is also the first advertising work from Curate Films writer and director Simon Evans, who created (and featured in) the lockdown, star-studded hit Staged. 

The series of 30 second light-hearted ads eavesdrop on recognisable Channel 4 voices catching up over a Costa coffee. They celebrate the unexpected twists and turns conversation can take and treat viewers to a sneak peek into what the broadcaster’s famous folk are really talking about when they are relaxing and taking some time with a Flat White and a frothy Cappuccino.

4Sales brokered the partnership together with MediaCom UK. The idea was developed through 4Sales creative arm PL4Y working with The Writers Room a department of Curate Films with Simon Evans who are responsible for the creative. 

Kirsten Gillard, agency and client sales leader, Channel 4 said: “We’re really excited to be collaborating with Costa Coffee. Featuring some of our much-loved comedic talent the resulting campaign is funny and engaging and we know the brand will positively benefit from that association.” 

Matt Flint, senior brand and strategy manager at Costa Coffee UK&I said: “We love the thought that the secret ingredient that powers the Channel 4 machine is regular catch-ups over a cup of Costa coffee. We are delighted to share this content with viewers and show the joy that can come from taking a little time out of your busy day to enjoy chatting to a friend over a great cup of perfectly crafted coffee.”

Tom Curtis, executive creative director, MediaCom Creative Systems said: “It’s a rare thing getting to work with talent like Simon Evans and the incredible Channel 4 stars that provide the voices for this campaign. Simon has brought a unique and very funny perspective to the scripts, with the celebrities offering their own natural charm and wit to their delivery. It’s been a pleasure to see the partnership develop. Time for a coffee.”


Featured Companies: Curate Films

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Curate Films

Writer/Director: Simon Evans

Managing Director: Madeleine Sanderson

Managing Director: Dan Dickenson

Producer: Alessia Small

Production Manager: Suzie Simms

Director of Photography: Tim Sidell

1st AD: Chris Kelly

Costa Coffee

Senior Brand and Strategy Manager at Costa Coffee UK&I: Matt Flint

Marketing Director for Costa Coffee UK&I: Kirstey Elston

Commercial and Customer Director for Costa Coffee UK&I: Becky Brock

MediaCom

Executive Creative Director: Tom Curtis

Senior Creative: Naomi Barnwell

Producer: Freddie Brown

Production Director: Andrew Gifford

Production Manager: Simon Kennedy

Category: Coffee shops , Retail and Restaurants

Genre: Dialogue