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Creative

Santa Has Competition in GameStop’s New Spot Edited by Lucky Post’s Marc Stone

Santa is pissed in new spot from The Richards Group

Santa Has Competition in GameStop’s New Spot Edited by Lucky Post’s Marc Stone

Santa’s preeminent position as King of Gifts is challenged by GameStop in a new holiday spot edited by Lucky Post’s Marc Stone for The Richards Group.

Poor Santa, he’s been scooped...and this realisation comes with a range of emotions as he spies on a happy family whose gifts have been delivered by GameStop. The end result is revealed in the spot’s title: Freak Out.

For Stone, the project was immensely appealing on many levels, starting with the hilarious concept’s twist on the Christmas spirit; presenting Santa’s rapid transformation from excitement to utter frustration was a creative challenge as joyful as the season. Perfectly performed by one very convincing Santa, the Christmas identity crisis is twistedly lighthearted. Lucky Post also delivered colour, sound design, graphics and finish – otherwise known as a complete post package. Santa would undoubtedly approve.


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Client

Advertiser: GameStop

Post Production / VFX

Colourist: Neil Anderson

Online: Dan Margules

Producer: Anne Strock

Sound

Audio Mixer: Scottie Richardson

Other

Motion Graphics: Jake Odgers

Creative Agency

Creative Agency: The Richards Group

Creative Group Head: Lynda Hodge, David Canright

Creatives: Chris Cannon, Sam Langford

Producer: Laurie Shannon

Production Company

Director: David Thomas & Benjamin Hurst

Production Company: Community Films

Offline

Edit Company: Lucky Post

Editor: Marc Stone

Category: Gaming , Sports and Leisure

Genre: Comedy , People