SAS Names McCann Worldgroup as Global Brand Agency Partner
McCann Worldgroup develops global campaign highlighting the analytic powerhouse's ability to help organisations in their digital transformations
SAS announced today that it has selected McCann Worldgroup as their named global brand agency partner. McCann Worldgroup will support in developing a dynamic brand platform to reintroduce the world to SAS, the global leader in analytics and artificial intelligence.
Through innovative software and services, SAS empowers and inspires customers around the world to transform data into intelligence. With 40+ years of analytics innovation, SAS is a trusted analytics powerhouse for organisations seeking immediate value from their data.
“For more than 40 years, we have let the power of our analytics and AI solutions speak for themselves through the incredible work of our customers around the world. As we look toward a future of delivering analytics everywhere for everyone, it’s the right time to tell our own story in a bold way,” said Jennifer Chase, SVP and head of marketing, SAS. “I am excited to work with McCann who quickly understood the essence of our brand and who will help us connect with a larger global audience in meaningful creative ways.”
The assignment for McCann and MRM, which follows a competitive pitch, will include development of a global campaign highlighting the company’s ability to help organisations in their digital transformations through innovative analytics software and services.
“We are excited to enter this partnership with SAS and be awarded the role as global brand agency partner,” said Devika Bulchandani, president, McCann North America. “SAS is the dominant global force in analytics, and we look forward to working with them to tell a story that we don’t think the public knows - a bold, meaningful narrative about one of the world’s most exciting and innovative organisations and cultures.”