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Say 'I Do' to Shopping Again in Joyful Bluewater Shopping Centre Spot

Snap London teams up with Merman's latest directing duo BARBARA for the campaign

Say 'I Do' to Shopping Again in Joyful Bluewater Shopping Centre Spot

This spot for Landsec is the latest Snap London x Merman collaboration, directed by newly signed duo BARBARA, with the Snap creative team Matt Hynds and Liam Wilson behind the helm. The spot begins as any wedding ceremony should with an unexpected twist our Reverend backed up by a very talented gospel choir, the fabulous ‘Jean’ on the organ, topped with the awkward injection of an embarrassing Uncle to finish. All so eager to tell the congregation of their latest purchases at one of the many Landsec-owned outlets & shopping centres. 

BARBARA quoted: “This was another brilliant, self contained script from the lovely people at Snap. The style of comedy we love to make as BARBARA is something that starts off anchored in reality but then we pull the rug and something daft and absurd happens. We love watching the straight characters respond to that. So we were delighted when we read this script. Right up our aisle it was. We were also really excited by the wedding setting because we got to access our romantic side and  light the venue beautifully, and the addition of the gospel choir was the icing on the cake. Turns out it's impossible not to grin when you've got singers as good as the CK Choir belting out. The idea of creating the music with a composer drew us in further and we were not disappointed. We were so lucky with our cast who got the tone brilliantly and made us laugh non-stop. Sometimes too much actually”.

Liam Wilson, CD on the project says: “The idea for this script was born in a beer garden. The pubs had  just opened up and I was sat on a bench doing ‘wedmin’, trying to redesign invites and recalculate the guest list for my own postponed nuptials. My work wife Matt and I had tried various script scenarios but there was something about this one that had the perfect amount of silly and awkward to land the idea of getting carried away. Cue some very bad singing on our part over zoom in order to sell it in. Shops, restaurants, cinemas… they’d all been shut for so long. So it only felt right to make a proper song and dance about it.”

This spot oozes fun, and with a year of lockdowns and COVID restrictions, the cheerful campaign seems the perfect opportunity for getting us out and about again.

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Client: Landsec

Marketing Planning Manager: Hywel Butcher

Marketing Planning Manager: Laura Blake


Agency: Snap London

Managing Partner: Oliver Lewis-Barclay

Associate Creative Director: Matt Hynds

Associate Creative Director: Liam Wilson

Senior Account Manager: Ella Coleman

Account Manager: Phoebe Selby

TV Producer: Vanessa Butcher


Production Company: Merman London

Executive Producer: Siobhan Murphy

Producer: Clara Bennett

Production Manager: Sam Linzell

Directors: BARBARA (Ben Mallaby & Rachel Stubbings

1st AD: Dan Precious

DOP: Ian Murray

Production Designer: Georgia Shelton

Editor: Joe Wilby @ Marshall Street Editors

Edit Producer: SJ O’Mara @ Marshall Street Editors

Post Production

Post Production: Stone Dogs


Sound Design: Jungle Studios

Category: Retail Stores , Retail and Restaurants

Genre: Comedy , Dialogue , People