• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Seat Taxi Fare from Grey Düsseldorf

Seat Taxi saves passengers money every time it brakes.

Seat Taxi Fare from Grey Düsseldorf


Using one of their latest features, Seat Germany saved taxi passengers money every time the driver used the brakes. 
The “Brake Energy Recovery System” is one of Seat’s most innovative technologies. It collects energy usually lost when a car brakes and then uses this energy when it accelerates again. So instead of being wasted, this energy creates significant fuel savings. 
In order to promote this technology the agency Grey Worldwide Düsseldorf together with the production company Parasol Island created “The Seat Taxi Fare”. 
The “Brake Energy Recovery System” was connected to the taximeter of the Seat Alhambra so every time the driver used the brakes the taximeter would run backwards. 
Cameras were hidden inside the car and random people were picked up around Düsseldorf, Germany. 
The stunt shows once more how Seat is all about Enjoyneering. 
Chief Creative Officer: Roland Vanoni
Executive Creative Director: Mark Hendy, Neil Elliot
Copywriter: Fabio Montero
Art Director: John-John Skoog
Account Directors: Sven Schiefer, Linda Koenen.
Producer: Anne Palesch
Production Company: Parasol Island   
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.