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Serviceplan and Dot Inc Develop First Customisable Object-recognition Platform for the Visually Impaired

The two companies have taken another step forward in this endeavour with the Dot Go app, a community-driven platform that recognises objects and distances, and connects these to specific actions

Serviceplan and Dot Inc Develop First Customisable Object-recognition Platform for the Visually Impaired

People with visual impairments face many challenges in daily life, whether when shopping, visiting an exhibition, using public transport or crossing the road. With the Dot Go app, Dot Incorporation and Serviceplan Innovation have created a platform that can be used to recognise objects and distances, and connect these to actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life. 

Every object can be connected to every action – and the possibilities are endless. Tasks that  once required many different, not always freely available apps, can now be performed with the aid of one single app. For example, when the Dot Go app is used to identify a work of art, it can be programmed to open and read out the appropriate Wikipedia page; when it identifies a STOP sign, the app can make the smartphone vibrate; and when locating a bus stop, the app can be set to automatically read out the corresponding timetable. 

Serviceplan Innovation has worked with the South Korean company Dot Incorporation and Serviceplan Korea to develop, design and implement the platform. The digital development studio Hyperinteractive was responsible for the project’s technical development and prototyping. After an 18-month development period, Dot Go will be available to download for free from the App Store from early December.

Alexander Schill, global CCO of the Serviceplan Group: “Dot Go is a great example of what can be achieved with the right partnership and when working with other specialists:  namely the development of highly useful technologies with the power to change the world. I extend my gratitude to our many partners who worked on this project with so much passion and dedication.” 

“Dot Go is a game-changer, and we immediately fell in love with the project. We are very proud to have helped out on this project with our creative and technical expertise!”, says Dieter Pries, founder and CEO of Hamburg-based Hyperinteractive. 

Dot Go is more than an app – it’s a platform. 

The principle behind Dot Go is as follows: LiDAR sensors are used to measure the distance to objects. Based on the existing pre-sets of other users or one’s own pre-sets, the object is initially identified and classified before a previously determined internal (sound, vibration, etc.) or external (timer, opening a website, etc.) action is then triggered on the smartphone according to an “if this, then that” principle. 

Dot Go is not just an app, but also a platform that allows the user to add their own pre-sets and share these with other users. Eric Ju Yoon Kim, founder and CEO of Dot Incorporation, explains: “Dot Go is customisable and infinitely scalable. The platform gives people with visual impairments the freedom to create barrier-free solutions for themselves and others – and to share these solutions with the community. I am incredibly proud that this idea will  make daily life considerably easier for millions of people around the world. 

Partnerships are the key to growth. 

Dot Incorporation and the Dot Go app were recently selected by the Inter-American Development Bank as one of five tech-start-ups to receive over 100k in funding. The  objective: to collaborate with the ‘Wheel the World’ organisation, an inclusive travel service for people with physical disabilities, to offer holidays to visually impaired people living in, and wishing to travel to, Latin America from spring 2022. 

Partnerships are essential in order for Dot Go to grow. Brands, organisations and institutions that want to provide barrier-free access can utilise the existing technology, use Dot Go to cost-effectively create pre-sets and share these with the Dot Go community. With the platform approach, Dot Go lowers the cost and effort associated with developing individual apps.

Dot Incorporation – making the world more accessible 

In collaboration with Serviceplan, Dot Incorporation continuously develops solutions that make the world a little more accessible for people with visual impairments. This began with the launch of the Dot Watch, the first Braille smartwatch, in 2015, followed by the Dot Mini, Dot Translate and Dot Public. Serviceplan and Dot Incorporation have been recognised for these innovations with several prestigious awards – most recently for Dot Go, which won Bronze in the Digital Craft category at the Cannes Lions 2021 and is shortlisted at this year’s Eurobest in Innovation. 

In 2018 a Eurobest Grand Prix was awarded in Innovation to Dot Mini, the first smart media  device for the visually impaired which also won two Gold, one Silver and one Bronze at Eurobest  and was awarded at Cannes Lions, LIA Awards and CLIO Awards. 

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Serviceplan Group

Global Chief Creative Officer: Alex Schill

Worldwide Executive Creative Director: Jason Romeyko

Chief Creative Officer Germany: Matthias Harbeck

Global Head of Art: Michael Wilk

Serviceplan Innovation

Executive Creative Director: Franz Röppischer

Executive Creative Director: Lorenz Langgartner

Art Director: Eduardo Álvarez Lucas

Copywriter: Sandra Valencia

Jr. Copywriter: Shruthi Subramanian

Jr. Art Director: Kai West Schlosser

Jr. Art Director: Rohil Borole

Director und Motion Designer: Dennis Fritz

DoP und Motion Designer: Kevin Lausen

Creative Intern: Aušrinė Kurgonaitė

Creative Intern: Camille Nizet

Creative Intern: Thinh Nguyen

Creative Intern: Mirjam Olga Strzata

Creative Intern: Yago Guimaraes

Creative Intern: Raquel Vega

Creative Intern: Yamen Ibrahim

Creative Intern: Lorenzo Colnaghi

Creative Intern: Anastasiia Cherniavska

Creative Intern: Reinier Wortman

Creative Intern: Changkyu Ku

Serviceplan Korea

CEO & Managing Director: Julia Kang

Executive Director: Kwangjae Lee

Senior Account Manager: Junghwan Choi

Account Manager: Bern Huh

Art Director: Jihyun Seo

Associate Art Director: Jiho Ahn

Copywriter: Yunjung Chae

Dot Incorporation

CEO: Eric Ju Yoon Kim

CTO: Ki Sung

CDO: Jae Seong Joo

Director of Social Impact: Ahrum Choi


Innovation Director: Dieter Pries

Creative Technologist: Pavel Larionov

Creative Lead: Saurabh Kakade

iOS Engineer: Andrii Narinian

Deep Learning Engineer: Alexander Soroka

Full Stack Mobile Developer: Alexander Patuk

QA: Karolina Woźnicka


Creative Producer: Imad El Rayess

Paulus Co., Ltd.

Producer: Kyungsin Kim

Director: Saffaan Qadir

Assistant Director: Hee Won Han

Cinematographer: Yongsang Cho

Production Assistant: Handong Ryu

Saliya Projects

Consultant: Saliya Kahawatte

Creative Director: Jacqueline Schottes


Consultant: Florian Beijers


Motion Designer: Lennert Schrader

Creative Technologist: Niklas May

iOS Engineer: Ying Quan Tan

DoP: Heiko Steudten

Consultant: Jung in Park

Consultant: Mouna Nifter

Developer: Inês Ayer