Serviceplan and Dot Inc Develop First Customisable Object-recognition Platform for the Visually Impaired
People with visual impairments face many challenges in daily life, whether when shopping, visiting an exhibition, using public transport or crossing the road. With the Dot Go app, Dot Incorporation and Serviceplan Innovation have created a platform that can be used to recognise objects and distances, and connect these to actions. Dot Go helps the visually impaired to navigate the world, find objects and automate daily tasks which enable them to lead a more independent life.
Every object can be connected to every action – and the possibilities are endless. Tasks that once required many different, not always freely available apps, can now be performed with the aid of one single app. For example, when the Dot Go app is used to identify a work of art, it can be programmed to open and read out the appropriate Wikipedia page; when it identifies a STOP sign, the app can make the smartphone vibrate; and when locating a bus stop, the app can be set to automatically read out the corresponding timetable.
Serviceplan Innovation has worked with the South Korean company Dot Incorporation and Serviceplan Korea to develop, design and implement the platform. The digital development studio Hyperinteractive was responsible for the project’s technical development and prototyping. After an 18-month development period, Dot Go will be available to download for free from the App Store from early December.
Alexander Schill, global CCO of the Serviceplan Group: “Dot Go is a great example of what can be achieved with the right partnership and when working with other specialists: namely the development of highly useful technologies with the power to change the world. I extend my gratitude to our many partners who worked on this project with so much passion and dedication.”
“Dot Go is a game-changer, and we immediately fell in love with the project. We are very proud to have helped out on this project with our creative and technical expertise!”, says Dieter Pries, founder and CEO of Hamburg-based Hyperinteractive.
Dot Go is more than an app – it’s a platform.
The principle behind Dot Go is as follows: LiDAR sensors are used to measure the distance to objects. Based on the existing pre-sets of other users or one’s own pre-sets, the object is initially identified and classified before a previously determined internal (sound, vibration, etc.) or external (timer, opening a website, etc.) action is then triggered on the smartphone according to an “if this, then that” principle.
Dot Go is not just an app, but also a platform that allows the user to add their own pre-sets and share these with other users. Eric Ju Yoon Kim, founder and CEO of Dot Incorporation, explains: “Dot Go is customisable and infinitely scalable. The platform gives people with visual impairments the freedom to create barrier-free solutions for themselves and others – and to share these solutions with the community. I am incredibly proud that this idea will make daily life considerably easier for millions of people around the world.
Partnerships are the key to growth.
Dot Incorporation and the Dot Go app were recently selected by the Inter-American Development Bank as one of five tech-start-ups to receive over 100k in funding. The objective: to collaborate with the ‘Wheel the World’ organisation, an inclusive travel service for people with physical disabilities, to offer holidays to visually impaired people living in, and wishing to travel to, Latin America from spring 2022.
Partnerships are essential in order for Dot Go to grow. Brands, organisations and institutions that want to provide barrier-free access can utilise the existing technology, use Dot Go to cost-effectively create pre-sets and share these with the Dot Go community. With the platform approach, Dot Go lowers the cost and effort associated with developing individual apps.
Dot Incorporation – making the world more accessible
In collaboration with Serviceplan, Dot Incorporation continuously develops solutions that make the world a little more accessible for people with visual impairments. This began with the launch of the Dot Watch, the first Braille smartwatch, in 2015, followed by the Dot Mini, Dot Translate and Dot Public. Serviceplan and Dot Incorporation have been recognised for these innovations with several prestigious awards – most recently for Dot Go, which won Bronze in the Digital Craft category at the Cannes Lions 2021 and is shortlisted at this year’s Eurobest in Innovation.
In 2018 a Eurobest Grand Prix was awarded in Innovation to Dot Mini, the first smart media device for the visually impaired which also won two Gold, one Silver and one Bronze at Eurobest and was awarded at Cannes Lions, LIA Awards and CLIO Awards.
Global Chief Creative Officer: Alex Schill
Worldwide Executive Creative Director: Jason Romeyko
Chief Creative Officer Germany: Matthias Harbeck
Global Head of Art: Michael Wilk
Executive Creative Director: Franz Röppischer
Executive Creative Director: Lorenz Langgartner
Art Director: Eduardo Álvarez Lucas
Copywriter: Sandra Valencia
Jr. Copywriter: Shruthi Subramanian
Jr. Art Director: Kai West Schlosser
Jr. Art Director: Rohil Borole
Director und Motion Designer: Dennis Fritz
DoP und Motion Designer: Kevin Lausen
Creative Intern: Aušrinė Kurgonaitė
Creative Intern: Camille Nizet
Creative Intern: Thinh Nguyen
Creative Intern: Mirjam Olga Strzata
Creative Intern: Yago Guimaraes
Creative Intern: Raquel Vega
Creative Intern: Yamen Ibrahim
Creative Intern: Lorenzo Colnaghi
Creative Intern: Anastasiia Cherniavska
Creative Intern: Reinier Wortman
Creative Intern: Changkyu Ku
CEO & Managing Director: Julia Kang
Executive Director: Kwangjae Lee
Senior Account Manager: Junghwan Choi
Account Manager: Bern Huh
Art Director: Jihyun Seo
Associate Art Director: Jiho Ahn
Copywriter: Yunjung Chae
CEO: Eric Ju Yoon Kim
CTO: Ki Sung
CDO: Jae Seong Joo
Director of Social Impact: Ahrum Choi
Innovation Director: Dieter Pries
Creative Technologist: Pavel Larionov
Creative Lead: Saurabh Kakade
iOS Engineer: Andrii Narinian
Deep Learning Engineer: Alexander Soroka
Full Stack Mobile Developer: Alexander Patuk
QA: Karolina Woźnicka
Creative Producer: Imad El Rayess
Paulus Co., Ltd.
Producer: Kyungsin Kim
Director: Saffaan Qadir
Assistant Director: Hee Won Han
Cinematographer: Yongsang Cho
Production Assistant: Handong Ryu
Consultant: Saliya Kahawatte
Creative Director: Jacqueline Schottes
Consultant: Florian Beijers
Motion Designer: Lennert Schrader
Creative Technologist: Niklas May
iOS Engineer: Ying Quan Tan
DoP: Heiko Steudten
Consultant: Jung in Park
Consultant: Mouna Nifter
Developer: Inês Ayer