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Creative

Seth Epstein Takes Things to the Next Level with Graphics-Rich Spot for FOX Bet Sportsbook

Los York collaborated with Anomaly on the comedic 360 campaign which includes social, digital and TV deliverables

Seth Epstein Takes Things to the Next Level with Graphics-Rich Spot for FOX Bet Sportsbook

Multidisciplinary creative studio Los York has produced a visually exciting and high energy new ad campaign, 'Take Things to the Next Level', as part of FOX Bet’s BOOM campaign. Los York collaborated end to end with Anomaly on the comedic 360 campaign, which includes social, digital, and TV deliverables, including a 30 second broadcast spot.

Los York co-founder and Emmy award-winning director Seth Epstein helmed the spot, produced in LA under full Covid shooting protocols. The dynamic and fast-paced mixed media campaign was a perfect fit for Los York’s integrated design and production teams, who managed the execution of these diverse and complex elements.


Featuring sports legends, former Pittsburgh Steelers quarterback, Terry Bradshaw, and former defensive end for the Raiders, Howie Long, the campaign is an enthusiastic tour-de-force with animated explosions, soaring turbo-jets, and larger than life characters.

The campaign informs potential betters of the possibilities available to them on FOX Bet, including wagering on NFL, NCAAF, NBA, MLB, and PGA games and tournaments. The new sports betting platform is currently available in New Jersey, Colorado, and Pennsylvania and allows fans to not only bet on their favourite sports but also take advantage of daily promotions.

Seth has directed campaigns for top brands including Nike, Jordan, Apple, Motorola, and Audi, among others; working with a spectrum of global talent, including soccer phenoms Neymar, Jr. and Lionel Messi; and with artists such as Drake, Dua Lipa, and Camila Cabello.

FOX Bet’s Super 6, a free-to-play app where users make predictions about possible outcomes in live contests and events, is offering its single largest prize ever this weekend, a $1 million-dollar jackpot for its NFL SUNDAY CHALLENGE contest on Sunday 1st November.

Los York is a multidisciplinary creative company that collaborates with today’s best brands and agencies. 

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Client

Client: FOX Bet

Chief Marketing Officer: Andrew Schneider

Senior Advisor: Andy Clerkson

SVP Creative: David Hilton

VP Marketing: Mark Simmons

VP Integrated Marketing & Activation: Jeff Kaiser

Marketing Strategy & Planning Director: Elizabeth Balash

Senior Production Manager: Felicia Garcia

Agency

Agency: Anomaly

Chief Producer Officer: Chad Hopenwasser

Producer/AP: Chris Badano

CD: Donnell Johnson, Brian Eibott

Production
Los York Team

ECD, Director: Seth Epstein

CD: Ergin Kuke

Editor: Parker Wilson

Assistant Editor: Stephen Shirk

Animators: Bruno Basil (& his team), Brian Hwang, Vivian Kim, Jon Taylor

Compositors: Josh Bolin, Carlos Morales

3D: Mau Borba

Designers: Steve Lee, Marie Bergeron, Ditte Wad

Exec Producers: Melina Osornio, Leticia Gurjao

HoP: Mariel Sands

Live Action Producer: Trevor Allen

DP: Kai Saul

Production Designer: Dave Corey

Post Producer: Lindsey Riddle

Category: Gambling , Sports and Leisure