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Hires, Wins & Business

Shoe Brand HOKA ONE ONE Names FCB Its Global Creative Agency of Record

New partnership marks next expansion chapter in company’s incredible success story

Shoe Brand HOKA ONE ONE Names FCB Its Global Creative Agency of Record

HOKA ONE ONE, a division of Deckers Brands, has announced the appointment of FCB as its first-ever global creative agency of record following a competitive review. FCB WEST, the network’s nimble creative boutique in San Francisco, will serve as the global lead office and will tap into FCB’s network of offices around the world. 

Founded in 2009, HOKA is one of the fastest-growing performance footwear and apparel brands, committed to innovation and design to create positive change. The appointment of FCB signals the next expansion chapter in HOKA’s incredible growth story that saw a 62% year-over-year sales growth through the pandemic.  

“As we set our sights on $1B and beyond, it’s the right time to hire HOKA’s first strategic AOR. With a brand as special as HOKA, it was important that we find the right partner who takes the responsibility of brand stewardship to heart. FCB demonstrated a curiosity, passion and deep understanding of HOKA that won us over,” said Wendy Yang, president, performance lifestyle group - HOKA ONE ONE & Teva, Decker Brands. 

“With the power of FCB behind us, our focus will be on amplifying the uniqueness of HOKA to new and existing consumers. We’ve always been a very high-touch brand, connecting with consumers and adding value along their journey. Now we will extend our reach even further using a digitally driven approach because we know that once a consumer experiences our brand and products, they become fans for life," comments Norma Delaney, vice president of global brand marketing, HOKA ONE ONE

FCB will begin working with HOKA and its other agency partners immediately and expects the brand’s first global campaign under this new partnership to debut in 2022.

“HOKA is an incredible brand on a thrilling growth trajectory. People that know HOKA are passionate about it in a way that is rare. We’re excited to create work that is as bold, convention-defying and iconic as the shoes themselves.” – Simon White, President & CSO, FCB West

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