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Creative

SIREN Provides Music for McDonald’s UK Christmas Ad

Campaign was created by Leo Burnett and directed by Outsider’s James Rouse

SIREN Provides Music for McDonald’s UK Christmas Ad

This year's Christmas campaign for McDonald's focuses on the anticipation, excitement and childhood magic in the run up to Christmas Eve.

The spot was created by Leo Burnett's Mark Franklin and Rob Tenconi, with direction by James Rouse through Outsider. Music supervision was handled by the team at SIREN.

The 90-second film aired on Friday 17 November before Gogglebox on Channel 4.

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Music

Music Supervision: Sian Rogers and Sean Craigie-Atherton

Music Production: SIREN

Sound Design: Sam Robson at 750mph

Post Production / VFX

VFX Supervisor: Paul Wilmot

Telecine: Jean Clément Soret

Producer: Louise Unwin

Production Company

Production Company: Outsider

Producer: Benji Howell

DOP: Christophe Beaucarne

Director: James Rouse

Digital Production Company

Project Manager: Carl Ellis Coward

Producer: Sinead Catney

Executive Producer: Dan Phillips

Developer: Dan Lewis (Lead)

Creative Director: Pete Conolly

App/Digital Production: MPC Creative

Media Agency

Media Agency: OMD

Offline

Editor: Art Jones

Creative Agency

Senior Account Manager: Felicity Davies

Producer: Graeme Light

Creatives: Mark Franklin and Rob Tenconi

Creative Agency: Leo Burnett London

Chief Creative Officer: Chaka Sobhani

Board Account Director: Sam Houlston

Account Management: Amy Love, Gracie Smith

Client

Advertiser: McDonalds

Project Manager: Sarah Ioannou

Category: Fast food , Retail and Restaurants

Genre: Music & Sound Design