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Creative

Skittles' Eye Popping Spots Don't Just Taste the Rainbow but Gigantify the Rainbow

Made with adam&eveDDB and Blink director Will Hooper, the spots see enlarged features take in the taste of new Skittles Giants

Skittles' Eye Popping Spots Don't Just Taste the Rainbow but Gigantify the Rainbow

Blink director, Will Hooper brings a selection of surreal social spots for the launch of skittles giants! Made in partnership with adam&eveDBB, this campaign invites audiences not to just ‘taste the rainbow’ but ‘gigantify the rainbow’ too!

Will Hooper is a London-based director known for his playful tongue-in-cheek style, as seen in his work with Dua Lipa, rag ’n’ bone man, and Declan McKenna. In his advertising debut, he brings his unique genre of visual storytelling to the world of commercials. These quite literally eye-popping spots are sure to spike the senses with this fresh take on skittles own brand of silly sensibilities. 

Where possible, the enlarged features are achieved with practical prosthetics to relish in the uncanny valley of surrealism. This is balanced by a backdrop of mundanity that gives the spots a ‘league of gentleman’ edge and allows the product to pop on the screen.


Featured Companies: adam&eveDDB

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Category: Confectionery , Food

Genre: Comedy , People