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Creative

Skittles Work it Out in '90s Style Workout Video for Skittles Gummies

DDB launches its first work with Skittles, heading back to the 1990's for the new range

Skittles Work it Out in '90s Style Workout Video for Skittles Gummies

Skittles and DDB revisit 1990s workout videos to promote new gummies range. 

The new ads from Skittles bring viewers to a 1990’s-era workout class, with an instructor taking a Skittles gummy and squishing it between her fingers, having her class follow the lead. In another spot, a curious viewer of the exercise tape is inspired to try and squish Skittles gummies for himself.

And, true to that era, there is a 1-800 number. When viewers call 1-833-GUMMIES, they’ll hear a soothing script from the workout instructor, encouraging them to squish their way to a life way beyond their dreams, and giving tips for how to easily squish and visualise this future.

“We’re thrilled to feature SKITTLES Gummies with a fun take on the soft and poppable texture of our first-ever gummy candy,” said Fernando Rodrigues, senior brand manager, SKITTLES. “We hope this new work inspires people to squish SKITTLES gummies for themselves and discover they are the best gummies ever created (in our opinion!).”


Featured Companies: Park Pictures

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Client

Client: Mars Wrigley US, LLC

Senior Manager, Brand & Content, Mars Wrigley: Chanel GANT

Senior VP, Brand & Content, Mars Wrigley: Marissa BECK

Global Head of Brand, Content and Media, Mars Wrigley: Rankin CARROL

Chief Marketing Officer, North America: Sarah LONG

Director, Fruit Snacks, US: Justin HOLLYN-TAUB

Senior Manager, Skittles, US: Fernando RODRIGUES

Asst Brand Manager, Skittles, US: Casey DENBLEYKER

Asst Brand Manager, Skittles, US: Danielle DOSSANTOS

Agency

Creative Agency: DDB Chicago

Chief Creative Officer, DDB Worldwide: Ari Weiss

Chief Creative Officer, DDB North America: Britt Nolan

Creative Director, DDB Chicago: Nathaniel Lawlor

Creative Director, DDB Chicago: Alejandro Juli

Executive Producer, DDB Chicago: Matt Blitz

Global Strategy Director, DDB Chicago: Josh Drueck

Global Segment Lead, DDB Chicago: Frances Gaillard

Global Business Director, DDB Chicago: Varsha Kaura

Global Operations Director, DDB Chicago: Eli Velez

Global Deployment Director, DDB Chicago: Amanda Krause

Global Brand Lead, DDB Chicago: Jasmine Jabbour

Chief Production Officer, DDB Chicago: Diane Jackson

Business Manager, DDB Chicago: Kathy Cosgrove

Production

Production Company: Park Pictures

Editor: Jim Hutchins

Audio engineer: Pascal Garneau

Post-Production: House of Parliament

Colour: Primary

Colourist: Daniel Devue

PR

PR Agency: ICF Next

Media

Media Agency: Mediacom

Category: Confectionery , Food