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Sky Bet Blooms with Declarations of Hope Ahead of 21/22 Football Season

Who Wot Why, Sky Bet and director Jim Gilchrist at Outsider launch the latest campaign

Sky Bet Blooms with Declarations of Hope Ahead of 21/22 Football Season

A host of sports stars, football influencers and supporters declare their hopes for the teams they support in the 2021 Start of Season campaign for Sky Bet. In a campaign adorned with flowers grown in different club colours, each fan declares their hope only to be trumped by the hopes of the next fan.

In one sequence Liverpool legend Carragher holds a red flower set alight like a torch as he declares ‘Hope to blaze back up top’ but it’s immediately extinguished by former World Cruiserweight champion and Everton fan Tony Bellew with a fire hydrant as he retorts 'No Chance'.

The multi media campaign spans TV, digital, social, CRM and thousands of fans have taken part in an online ‘hope survey’ which gives a fascinating insight into each club’s hopes and expectations for the new season.

Ben Walker, founder of Who Wot Why said: “Whether you support Liverpool or Hartlepool one thing unites all football fans at the start of the season. Hope. It’s a wonderful platform and has produced another campaign we love.”

Ross Sewley, head of brand and creative at Sky Bet said: “We believe this is our most integrated campaign to date, with the role of paid, earned and owned, aligning perfectly behind the single idea of 'hope' - helping us to really stand out at the start of season".

The campaign was created and produced by Who Wot Why, Sky Bet and Jim Gilchrist at Outsider. 

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ECD: Ben Walker

Client Partner: Charles Faircloth

Creative Directors: Ali Dickinson & Jack Walker

Account Director: Amy Villis

Senior Producer: Alex Coughlin


Production Company: Outsider

Director: Jim Gilchrist

Producer: Tex Travi

Editors: San Bould@ Final Cut

Post Production

Post Production: ETC

Media: PHD

Sound: Parv @ Wave

DOP: Will Bex

Senior Producer: Frankie Elster


VFX: Electric Theatre Collective

2D Lead: James Belch

2D Assists: Alberto Pizzocchero, Thiago Vilas Boas, Doruk Saglam

CG Artist: Julien Fradin

Motion Graphics/C4D: Douglas McGinness, George Dyson

Colourist: Luke Morrison


Sound Studio: Wave Studios

Sound Designer: Parv Thind

Producer: Ornela Peka


Head of Brand and Creative: Ross Sewley

Head of Creative Strategy: Andrew Mook

Senior Creative Project Manager: Richard Duke

Lead Creative: Mark Forster

Senior Producer: Holly Liddell

Lead Designer: Jamie Webster

Category: Gambling , Sports and Leisure

Genre: Dialogue , People