Sky Entertainment Hub's Quirky Campaign Covers All Brasil's Content Needs
SKY, the largest satellite pay-TV provider in Brazil, is announcing the launch of a new campaign that strengthens the concept ‘We have fun together’ and highlights the company as a benchmark in offering a content and entertainment hub to all its customers. Created by FCB Brasil, the videos star Fábio Porchat and show how SKY is present in various moments throughout the day for its users, offering a wide range of linear and on-demand content and attributes, all under one platform.
"SKY has always sought to amplify and optimise its services, in order to provide a full content experience to its subscribers. We offer a variety of entertainment options under one roof, in a way that is simple, easy, and accessible for every customer profile. We want to be the best digital entertainment company in Brazil, focused on being part of our customer's routine and facilitating their consumption of content," explains Bianca Maksud, SKY's marketing director.
The campaign stars Fábio Porchat, the brand's poster boy since 2016. This year, the comedian is starring in the new films, translating the attributes of SKY's products and services into fun and entertainment. "In the videos, Porchat finds himself stalked by content that he once chose to watch, and by the end of each film we clearly show that SKY has every kind of content, and the choice of how to watch is up to our customers," explains Bianca Maksud.
The campaign will be aired on broadcast TV, on digital, and in print, with the films ‘Nightmare,’ ‘War,’ and ‘Fantasy, in 30, 15, and 5 second versions. According to Ricardo John, FCB Brasil CEO & CCO, all assets are very light hearted and humorous. "With the avalanche of entertainment options we've seen recently, it's becoming easier to see who are the niche players and who really gives you everything you like to watch. And the algorithms represent everything that SKY is not. They limit us, and stalk us with a specific style of content. So your best option is always to subscribe to SKY, because SKY has everything," he says.
Agência: FCB BRASIL
Strategy, creative and production: FCB BRASIL
Team: Amanda Fonseca, Ana Claudia Sepúlveda, Anna Martha Silveira, Bruna Zeferino, Camila Galdêncio, Daniela Fonseca, Elton Longhi, Fábio Freitas, Fernanda Geraldini, Guilherme Echeverria, João. Albertini, Leidiane Estrela, Luana Sanches, Lucas Souza, Luiz Filipin, Marcelo Rizério, Marina Izaac, Mario Morais, Mateus Madureira, Mônica Oliveira, Pedro Lazzuri, Pedro Ramos, Rafael Cardoso, Rafael Martins, Renata D’avila, Renata Reigota, Ricardo Alonso, Ricardo Fraser, Ricardo John, Rodrigo Almeida, Rodrigo Resende, Thiago Iusim, Tiago Santos, Sheila Rodriguez, Yllo Pedra.
Client: André Ribeiro, Bianca Maksud, Camila D’Amenti, Débora Pinto, Juliana Torres, Karine Dantas, Mariana Costa.
Production Company: Saigon Filmes
Executive Producers: Marcelo Altschuler, Carol Pessini
Client Services: Fernanda Gomes, Rafael Costa, Karin Diniz
Production Coordinators: Katiucia Soares, Jucilene Almeida, Haiane Basilio
Photography Director: Fernando de Oliveira
Steadycam: Sandro Galvão
Art Director: Larissa Cambauva
Assistant Director: Flavia Meszberg
Creative Researcher: Diogo Pacifico, Nathalia Schultz
Production Director: Roberto Bellezia
Wardrobe: Giovanna Moretto
Casting: Eduardo Piva, Carmem Silvia
Location Producer: Kleber Pereira
Objects Production: Adriana De Godoy
Makeup: Carla Carrasco
Characterization: Westerley Dornela
Fábio Porchat's Wardrobe: Katia Giménez, Simone Waisman
Fábio Porchat's Hair & Makeup: Marcos Padilha
Editing for Nightmare and War: Rogerio Ferreira
Editing for Fantasy: Ivan Kanter
Post-production Coordinator: Virgini Fares
Post Producer: Fabio Abreu
Editing Assistant / Digital Assets: Paulo Miranda
Editing Assistant / After Effects: Leonardo Garcia
Editing Assistant: Pedro Aquino
Post Production: NASH Production
Still Photography: Marcelo Naddeo
Sound Production: Quiet City
Musical Score: Quiet City Music+Sound
Composition: Chris Jordão, Darren Solomon
Mixing and Sound Editing: Marcos Moretto, André Melges
Client Services: Xanna D’aguiar, Karina Vadasz, Ivis Silva
Coordination: Quiet City
Voiceover: Tiago Armani
Category: Media and Entertainment , TV and Radio
Genre: Comedy , People