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Creative

slowthai and A$AP Rocky Take a Wild Bite for Trippy MAZZA Video

Long term creative collaborators THE REST directed the wild video with Pulse Films

slowthai and A$AP Rocky Take a Wild Bite for Trippy MAZZA Video

Some of slowthai’s most recognisable and heralded music videos have been helmed by THE REST (‘BB’, ‘Gorgeous’, ‘Ladies’, ‘North Nights’), who also serve as his long-time creative directors, so it makes sense for his first outing in 2021 that they join forces for another insane go round. 

This time THE REST direct slowthai in his new A$AP Rocky featuring banger MAZZA. The two are held up in separate hotel rooms alone when they bite into a questionable Apple that sends them into an insane trip of featuring bulging eyes, floating sofas and hallucinogenic room service, naturally. 

The Rest commented: "The idea for the video took many different forms, no thanks to effects that COVID has had on the world. But we desperately didn’t want to make a video that felt like it was shot in two different countries during a pandemic (even though it had to be). ‘Fear and Loathing in Las Vegas’ became a key reference point as it covers similar themes, namely going paranoid and hallucinating in a hotel room. Visually, we wanted to build and elevate on the work we’ve been doing with slowthai and looked to the strong punchy colours from some of our favourite films like Jeunet & Caro’s Delicatessen, Wes Anderson’s The Grand Budapest Hotel and Hype Williams’ more playful music video work from the late 90s and early 2000's. Both artists went all out and totally committed to their performances and the creative of the video which served the vision brilliantly". 


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Production

Directors: THE REST

Production Company: Pulse Films

UK

Producer: Andy Picton

DOP: Pieter Snyman

1st AC: Josh Tue

2nd AC: Kitt Sullivan

Trainee: Ishraq Baig

Gaffer: James Duffy

Spark: Sam Crook

Steadicam: Tommy McMahon

Stylist: Daniel Pacitti

Costume Design: Hollie Peck

Prod Design: Froude studio & Analogue Space

Hotel Porter: Nathaniel Williams

Casting: Bardha Krasniqi @ Road Casting

Post producer: Athene Xenia Aristocleous @ Glassworks

Grade: Jonny Thorpe @ Glassworks

VFX: Jeremy Ngatho Cole

3D artist: Spirit.View

US Team

Producer: Jeffrey Shroeder

Coordinator: Evan Lane

DOP: Ben Carey

1st AD: Mecca

1st AC: Carey Hu

2nd AC: Jade Alexia

Stylist: Matthew Henson

Steadicam: Austin Castelo

Gaffer: Rome Petersson

spark: Alex Felder

spark: Swing Daniella

Spark: Carmel Berg

Tech Coordinator: Joshua Douglas

Production design: Izzy Garcia

Leadman: Malcolm A Davis II

Art Direction: @xjermsx

Set Dresser: @milena

Set Dresser: Dena Winter

Set dresser: Mario Alonso

Set Dresser: @bank.roll34

Set Carpenter: Chris Toro

PA: Ben Wiseman

PA: Andie Rapavy

Casting Director: Jonny Problem

On Set Stylist asst: Crsytal Geller

Special thanks: Sean Whalen, Konduit NYC & Be Electric Studios

Category: Music video , Short Films and Music Videos

Genre: Music & Sound Design , People , Storytelling