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Creative

SMARTY Mobile Has Some Fist Bumping Fun in Latest Spot

2AM's Jim Owen brings his signature style to the campaign from BPL Marketing

SMARTY Mobile Has Some Fist Bumping Fun in Latest Spot

2AM’s new comedy director Jim Owen teamed up with BPL Marketing to shoot SMARTY Mobile's new TVC brand campaign 

Jim brought his trademark understated natural performances to the spot alongside some slightly awkward, light-hearted fist bumping fun.


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Agency

AGENCY: BPL MARKETING

EXECUTIVE CREATIVE DIRECTOR: ANDY MACKENZIE

COPYWRITER: DEBORAH HILBERT

HEAD OF DIGITAL: DAVID ASH

ACCOUNT DIRECTOR: ADAM POMERANTZ

ACCOUNT MANAGER: DAN JONES

AGENCY PRODUCER: BILL O'BRIEN

Production

PRODUCTION COMPANY: 2AM

DIRECTOR: JIM OWEN

MD / EXECUTIVE PRODUCER: NICK CRABB

EXECUTIVE PRODUCER: ALY MOFFAT

PRODUCER: ALICE MORRIS

LINE PRODUCER: GARETH CROTHERS

PRODUCTION ASSISTANT: ANITA OKPONGETE

DOP: THEO GARLAND

PRODUCTION DESIGNER: GEORGIA SHELTON

CASTING DIRECTOR: MADDY HINTON

Post Production

POST PRODUCTION: FRAMESTORE

SENIOR PRODUCER: LAURA PENTA

COLOUR / HEAD OF GRADING: STEFFAN PARRY

SENIOR FLAME ARTIST: ANDY SALTER

Sound

SOUND DESIGN: OLLY USHER

Music

MUSIC TRACK: 'Suga' by Sarah Ruba and Switch

Music Supervisors: Oliver Jay and Lisa McCaffery at Curved Arrow

Category: Mobile Network , Utilities

Genre: Comedy , People , Storytelling