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Sneakerheads Go to the Ends of the Earth for Footlocker's 'Week of Greatness'

BBDO created the 'No Matter What' campaign

Sneakerheads Go to the Ends of the Earth for Footlocker's 'Week of Greatness'

Foot Locker today announces this year’s Week of Greatness campaign, ‘No Matter What,’ that features apocalypse-themed content highlighting the commitment within the sneaker community to do whatever it takes to get the latest product – no matter what the circumstances. Foot Locker’s eighth-annual Week of Greatness once again delivers on its promise to offer the most highly anticipated product drops for men, women and kids.

‘No Matter What,’ spotlights a lineup of top-tier talent across sports, entertainment, music and fashion for the full family. Foot Locker features Anuel AA, DaBaby, Anthony Davis, Ryan Destiny, Karol G, Kyle Kuzma, Alex Morgan, Megan Thee Stallion and Juice WRLD, while Kids Foot Locker highlights Young Dylan, Sophia Pippen and Zaza.

Even the world’s greatest athletes, artists and breakout stars understand what it means to get their hands on the latest drops. The featured talent enacts over-the-top scenarios that sneaker enthusiasts face, from unlikely alien encounters, zombie epidemics and meteor storms. ‘No Matter What’ illustrates the universal truths and mutual passions shared amongst the sneaker community. 

“The sneaker community is a passionate group that will go to great lengths to secure highly coveted kicks,” said Patrick Walsh, vice president of marketing for Foot Locker, North America. “Week of Greatness is our opportunity to celebrate youth culture and acknowledge their dedication, in a fun and engaging way.” 

This 'Week of Greatness', Foot Locker is rolling out a curated collection of sneaker and apparel launches from Nike, Jordan, adidas, PUMA, Converse, Super Heroic, Champion and more. The product assortment is available starting Thursday, November 21st at Foot Locker and Kids Foot Locker, both in-store and online. Visit Foot Locker's Release Calendar and Launch Locator to find more information on drop dates and release procedures.

Foot Locker also prepped a select few in the sneaker community with ‘Sneaker Survival Kits,’ to help sneaker lovers and their shoes make it through the apocalypse. Foot Locker will host a variety of ‘No Matter What’ activation's in its Community Power Stores, including a large buildout in Eastpointe, Mich. featuring a UFO-themed photobooth. 

Foot Locker’s 'No Matter What' campaign was created by worldwide agency BBDO. Join the conversation by visiting @footlocker @footlockerwomen and @kidsfootlocker on Twitter, Instagram and Facebook, or visit here for more information.

Featured Companies: Blacksmith

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Client: Foot Locker

Campaign: Week of Greatness 2019 'No Matter What'


Agency: BBDO New York

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO New York: Greg Hahn

Executive Creative Director: Danilo Boer

Executive Creative Director: Marcos Kolthar

Associate Creative Director: Martins Zelcs

Associate Creative Director: Bryan Stokely

Copywriter: James Henderson

Art Director: Ellen O’Donnell

Planning Director: Zach Kula

Director of Integrated Production: David Rolfe

Executive Producer: Anthony Curti

Producer: Corie Rosenblatt

Music Producer: Julia Millison

Sr Business Manager: Heather Weissman

Account Director: Janelle Van Wonderen

Account Manager: Raymond Dorcely JR

Account Executive: Jackie Silver


Production Company: Reset Content

Director: Markus Walter

Director of Photography: Jeff Cronenweth

Managing Director: Dave Morrison

Executive Producer: Deannie O’Neil

Executive Producer: Jen Beitler

Head of Production: JP Colombo

Producer: Veronica Madrigal


Editorial: MackCut Editorial

Editor: Gavin Cutler

Asst Editor: Nellie Phillips

Executive Producer: Gina Pagano


Visual Effects: Blacksmith

VFX Supervisor: Tom Bussell

VFX Supervisor: Daniel Morris

Blacksmith Color: Mikey Pehanich

Executive Producer: Charlotte Arnold

Senior Producer: Bindy St. Leger

2D Compositors: Robert Bruce, Yebin Ahn, Selim Yang

3D Generalists: Olivier Varteressian, Tuna Unalan, Vitaliy Burov

FX Artists: Rick Walia, Hassan Taimur

Matte Painter: Kristin Johnson


Sound Design: Trinitite

Sound Designer: Brian Emrich

Sound Engineer: MackCut

Engineer and Sound Design: Sam Shaffer

Category: Clothing and Fashion , Sportswear