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Creative

Soup Film's Paul McLean Keeps Moving Forward with VW

New spot from DDB takes you on a nostalgic journey soundtracked by George Michael's 'Freedom!'

Soup Film's Paul McLean Keeps Moving Forward with VW

With the motto 'Always Go Forward and Look to the Future', Soup Film director Paul McLean's new project for VW reflects freedom and adventure. The impressive and colourful images take the viewer on an unforgettable journey. 

"I want to feel like you're going on a ride with this commercial," says Paul McLean. "'We Are Never Still' is not only conveyed by a camera in constant motion but also by the positive and uplifting tone which invites you to laugh and be invigorated."

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Credits

Agency: DDB

Director: Paul McLean

DoP: Luke Glover

Exec. Producer: Ada Zuiderhoek

Producer: Jana Blömer

PA: Christin Geissler

Digital Unit Producer: Johanna Schmidt

Digital Unit: Konrad Weinz

Digital Unit Assist: Ignacio Durryty

Prod. Manager: Frank Pirsich

Location Manager: Ben Ramson

Set: Evangelos Velegrakis

Prod. Manager Assist.: Cora Berndt-Stühmer

1st AD: Steven Williams

1st AC: Simon Wandelt

2nd AC: Florian Hohensee

VTR: Daniel Böse

DIT: Frank Hellwig

Gaffer: Jan Zscheile

Electricians: Christopher Sälzer, Sascha Seeger, Avner Eisenstein, Ben Aufzug, Jasper Tafe, Samin Gardisi

Grip: Robert Wedemeyer

Grip Assist.: Mathias Graf-Riemann

Car Coordinator & Care: Martin Kuschan, Daniel Grzybowski, Manuel Wenske

H&M: Anna Neugebauer

H&M Assistant: Jennifer Gall, Jenny Arlt

Styling: Christiane Graf

Styling Assistant: Silke Holzschuher, Guadi Sandoval

Art Director: Marc Fielk

Art Department: Sebastian Schulz, Thomas Kerle Zupp, Maskus Hasler, Ralf Austel, Roland Tropp

Hygiene: Ben Vogt

Driver/Runner: Daniel Bruss, Philipp Carrière, Özbek Özkan, Christian Prause, Magnus Habekost, Henryk Cielinsky, Lukas Baasch, Matthias Selignow, Bülent Gülfirat

Catering: Donatas Sinkevicius

Editor: Michael Weiker

Editor Digital Unit: Søren Schneider

Casting: Bloomcasting

Cast: Vanessa Blanck, Nico Kaml, Cliff Goncalo, Paolo Busti, Saba Johnson, Lara Su Atam, Laura Reuss, Olga Tschepp, Katharina Isele, Sarah Pauley, Tom Feustel, Malou Pentzien, Intissare Aamri, Sophie Zhang, Florian Gatzweiler, Maneli Bavandi, Laura Kögel, Robert Maaser, Jermaine Konate,

Category: Automotive , Cars

Genre: Storytelling