Soup Film's Scott Pickett's Spot for Volkswagen Brings Every Parent's Worst Fear to Life
The film stars a “bestager” couple, which means 'best age', that end up in a big rush following a message on their smartphone. Featuring an unexpected and funny twist in the end, VW uses the campaign to advertise a new feature of the Golf on digital channels: the area notification.
The story reads like a classical drama: a couple in the midst of stormy lovemaking get suddenly interrupted by a message on their phone.
Their faces seem to read “Oh no, he’s coming!” What follows is a desperate attempt to get dressed in a big rush and eliminate all signs of their supposed adultery.
But when the front door opens, it’s not the angry husband returning from home but their son: "Hello mum, hello dad - did you tidy up?".
Together with agency partner Grabarz & Partner VW is using this piece of comedy to promote the Golf’s new Area notification feature on YouTube . The tool informs Golf owners when the car is entering or leaving certain areas at defined times of the day.
Post Production / VFX
Post Production Company: Pirates 'n Paradise
Production Company: Soup Films
Director: Scott Pickett
DOP: Crighton Bone
Music Company: MOKOH Music
Creative Agency: Grabarz & Partner
Edit Company: Nightshift
Editor: Léo Gatelier
Category: Automotive , Cars