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Creative

Soup Film's Scott Pickett's Spot for Volkswagen Brings Every Parent's Worst Fear to Life

'Coming Home' by agency Grabarz & Partner is the second of three VW commercials that were produced by Soup last Autumn

Soup Film's Scott Pickett's Spot for Volkswagen Brings Every Parent's Worst Fear to Life

The film stars a “bestager” couple, which means 'best age', that end up in a big rush following a message on their smartphone. Featuring an unexpected and funny twist in the end, VW uses the campaign to advertise a new feature of the Golf on digital channels: the area notification.

The story reads like a classical drama: a couple in the midst of stormy lovemaking  get suddenly interrupted by a message on their phone.

Their faces seem to read “Oh no, he’s coming!” What follows is a desperate attempt to get dressed in a big rush and eliminate all signs of their supposed adultery.

But when the front door opens, it’s not the angry husband returning from home but their son: "Hello mum, hello dad - did you tidy up?".

Together with agency partner Grabarz & Partner VW is using this piece of comedy to promote the Golf’s new Area notification feature on YouTube . The tool informs Golf owners when the car is entering or leaving certain areas at defined times of the day.

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Post Production / VFX

Post Production Company: Pirates 'n Paradise

Production Company

Production Company: Soup Films

Director: Scott Pickett

DOP: Crighton Bone

Music

Music Company: MOKOH Music

Creative Agency

Creative Agency: Grabarz & Partner

Offline

Edit Company: Nightshift

Editor: Léo Gatelier

Category: Automotive , Cars