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Hires, Wins & Business

Styling and Haircare Brand Bed Head by TIGI Appoints Lucky Generals

Agency appointed to drive new brand platform

Styling and Haircare Brand Bed Head by TIGI Appoints Lucky Generals

Bed Head by TIGI has appointed Lucky Generals to work on a new brand positioning and brand platform activation to drive  brand appeal to a wider consumer market.  

The UK brand team at Bed Head said: “After 25 years of creative styling we wanted to work with an agency who recognises our need to push the boundaries of the brand to the next stage but retains our heritage and bold creativity. We believe Lucky Generals is the perfect fit.” 

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