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Creative

Sue Bird and Stephen Curry Return in Internet-Darling CarMax Campaign Ads

Valiant Pictures produced the ads with sports agency Wasserman and The Martin Agency

Sue Bird and Stephen Curry Return in Internet-Darling CarMax Campaign Ads

CarMax’s 'Call Your Shot' content series is back once again in its 3.0 iteration, partnering with NBA and WNBA superstars Sue Bird, Stephen Curry, Zach Levine and newcomer Candace Parker. The series of ads were produced by Valiant Pictures in partnership with sports agency Wasserman and creative agency of record The Martin Agency.

The spots, directed by Valiant Pictures’ Danny Corey, playfully demonstrate how CarMax customers have confidence and feel empowered when buying or selling a car. “Call Your Shot” 3.0 comes off the heels of last year’s viral Pinch Me spot that highlighted Sue Bird’s accolades over Stephen Curry’s, putting the spotlight on the WNBA all-star athlete.

Campaign launch spots include:

  • Instant Offers”: When Wardell Stephen Curry decides to sell his car to CarMax, he gets an Instant Online Offer good for seven days. Instead of using the week to shop around, he makes himself at home at CarMax, becoming the unofficial 'captain' of the in-store team.

    • 30-Day Money-Back Returns”: When number one draft picks Sue Bird and Candace Parker can’t decide if they “like” or “LOVE” their new car, an associate suggests they take their time, because CarMax’s Love Your Car Guarantee comes with 30-Day returns, no matter if it’s their first pick or their seventh. At the mention of the seventh pick, Stephen Curry rolls up, and the two legends help explain how CarMax puts everyone on equal footing.

    • Money Back Guarantee”: When Stephen Curry pitches himself as the face of CarMax’s newest offering—the SC30-Day Money Back Guarantee—it seems like a match made in basketball heaven until an associate politely points out that 30-Day returns already come with CarMax’s Love Your Car Guarantee. 

    Additional spots will continue to be launched throughout the Fall. 

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    Client: CarMax

    EVP, Chief Marketing Officer: Jim Lyski

    VP, Marketing Strategy: Sarah Lane

    VP, Creative: Yujin Heo

    Director, Content & Sponsorship: Michael Reeder

    Senior Manager, Brand Experience Strategy: Jaryn Creasy

    Senior Manager, Integrated Marketing Strategy: Ryan Manion

    Sr Consultant, Marketing Operations: Katie Hanson

    Medium(s): Broadcast TV, Social

    Ad Name(s): “Pick”, “SC30 MBG”, “Airquotes”

    Agency: The Martin Agency

    Chief Executive Officer: Kristen Cavallo

    Chief Creative Officer: Danny Robinson

    SVP, Executive Creative Director: Ashley Marshall

    SVP, Group Creative Director: Anne Marie Hite

    Creative Director: Allison Rude

    Creative Director: Lindsey King

    Associate Creative Director: Graham Unterberger

    Associate Creative Director: Dustin Dodd

    Account Leadership Resident: Talita Hiratsuka

    Account Leadership Resident: Jess Leonard

    SVP/Director Business, Legal, and Financial Affairs: Dusty Slowik‬‬‬‬‬‬

    Senior Business Affairs Manager: Delores Martin‬‬‬‬‬‬

    Associate Director, Financial Affairs: Kelly Clow ‬‬‬‬‬‬

    SVP, Managing Director, Open Architecture: Walker Teele

    VP, Account Director: Lindsey Netto

    Account Director: Steve Johnson, III

    Account Executive: Vanessa Brown

    VP, Group Strategy Director: Jen Lange

    Senior Strategist: Caroline Moyer-Kardos

    VP, Associate Media Director: Santia Nance

    Group Project Management Supervisor: Danielle Cin

    Senior Project Manager: Ashley Covington Althizer

    SVP, Managing Director, Cultural Impact Lab: Jaclyn Ruelle

    Director, Cultural Impact Lab: Keith Gordon‬‬‬‬‬‬

    Cultural Communications Specialist: Alex Angert‬‬‬‬‬‬

    Cultural Impact Specialist: Zena Gittens

    Agency: Wasserman

    Vice President: Brent Swartz

    Director, Brands: Nick Lennon

    Manager, Brands: Brittany Allen

    Associate Manager, Brands: Houston Greenberg

    Production Company: Valiant Pictures

    Founding Partner & EP: Matthew D’Amato
Founding Partner & EP

    Director & DP: Danny Corey

    Production Designer: Nick Horton

    Composer: Bryan Curt Kostors

    Editorial Company: Bandit

    Editor: Zeke O’Donnell

    Executive Producer: Laura Relovsky

    Asst. Editors: Steve Ortega, Chris McNinch

    Flame: Przemyslaw Radlowski

    Audio Post: Mr. Bronx

    Sound Mixer: Eric Hoffman

    Color: Company 3

    Colorist: Sofie Borup

    Producer: Alexandra Lubrano

    Category: Automotive , Cars

    Genre: Comedy , Dialogue , People