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Symington’s Naked Slurps Loud and Proud in Biggest Ever Brand Campaign

In collaboration with Creature, Jelly London and artist Justin Poulter, the campaign launches across social, outdoor and retailer press

Symington’s Naked Slurps Loud and Proud in Biggest Ever Brand Campaign

Naked are bringing lip-smacking instant noodles out of the shadows and into the limelight, with a new brand campaign that compels consumers to 'Slurp Loud & Proud'. Working with creative agency Creature, the brand is launching their dazzling new look and feel with a bang in social, outdoor and retailer press. Each execution heroes a tasty illustration by artist Justin Poulter.

Across social channels, the campaign emboldens the nation to submit their loud and proud slurping escapades for the chance to get their face on the side of a Symington’s lorry. As part of the brand campaign, which runs until the end of October, Naked will delight taste buds across the country as they bring to market two new product ranges: 100% plant-based veg pots and stir-fry five minute noodles for two.

Stu Outhwaite-Noel, CCO of Creature, said: “Such a treat to be able to thrown some loud, proud, and tasty work out into the world right now. Properly thrilled to be taking instant noodles out of the pot, and into the spotlight, where they belong."

Christine Everett, head of brand at Symington’s, added: “Our ambition to give the Naked brand the tone of voice and visual identity it deserves was matched only by Creature’s excitement to bring it to life. We can’t wait to release this work into the world and build on it in the coming months.”

Featured Companies: Jelly London

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Client: Symington's Naked

Brand Manager: Jade Damarell

Head of Brand: Christine Everett

Social Media Manager: James Pilkington


Creative agency: Creature


Production studio: Jelly London

Illustrator: Justin Poulter

Head of Motion/Animator: George Coffey

Project Manager: Ross Frame

Illustration Agent: Sarah Morris

Artworker: Simon Morton at Three Floors Up

Creative team: Haley Koehn & Whitney Tam

Designer: Alissa Metsnik

Producer: Lewis O'Brien

Strategist: Catherine Owen

Account team: Jasmine Portman, Claire Nicolas and Ciara O'Brien