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Creative

Table of Content Motivates Diverse Range of Voters to Choose Biden This Election with Five PSAs

Talents from soundlounge, Nice Shoes and Hooligan helped director Tom Krueger get the spots across the finish line

Table of Content Motivates Diverse Range of Voters to Choose Biden This Election with Five PSAs

Over the last few weeks, Table of Content commercial director Tom Krueger has been traveling through battleground states on a run-and-gun shoot for a series of independently produced ads to help get Joe Biden elected. He's rallied a host of production and post-production partners to contribute their talents and get these spots across the finish line, including soundlounge, Nice Shoes, and Hooligan.

Tom conceived the five-spot campaign to motivate Latina, senior, and millennial voters – even lifelong Republicans – to vote for Biden. Tom and his team produced long-form versions of each spot, as well as cut-downs for broadcast and social. The spots are gaining incredible traction with Super PACs, including American Bridge, Local Voices, Rural America 2020, and Pacronym.

In 'Harold', Pennsylvania dairy farmer and lifelong Republican Harold Shaulis eloquently expresses how the agriculture industry and other aspects of our country have suffered under Trump’s presidency. The spot screened at an Arts for Biden fundraiser (a subdivision of the Biden campaign) with Rufus Wainwright, Herbie Hancock, Ben Folds, and other celebrities on hand.

Tom produced four spots for the 'Get Out the Vote' portion of the campaign. Two of them are geared at motivating women to vote, particularly women of colour. The English version features the lovely Cassandra Freeman and her son Hudson, while the Spanish version speaks to Latina voters.

Extending the message to seniors, 'Make a Plan to Vote' features a young boy who is trying to make sure his grandparents vote.

Lastly, 'The Conversation' is an effort to reach 'Bernie or Bust' voters, backed by the message that not voting is not an option. 


Featured Companies: Priya PR, Inc. , soundlounge , Nice Shoes

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'Get Out the Vote' (English + Spanish)

Director: Tom Krueger, Table of Content

Editorial Company: Hooligan

Editor: Peter Mostert

Assistant: Shane Deblasio

Senior Producer: Lauren Basile

Flame Artist: Paul Marangos

Colour Correct: Nice Shoes

Executive Producer: Tara Holmes

Producers: Serena Bove & Andrew Pandalfino

Colourist: Sal Malfitano

Mix: Sound Lounge

Executive Producer: Becca Falborn

Sound Design: Marshall Grupp

Mixer: Peter Holcomb

Asst Mixer: Chris Perpepezko

Talent: Cassandra Freeman, Namid Reyes (Mothers)

'Harold'

Director: Tom Krueger, Table of Content

Editorial Company: Hooligan

Editor: Peter Mostert

Assistant: Shane Deblasio

Producer: Lauren Basile

Music: Asche & Spencer

Colour Correct: Nice Shoes

Executive Producer: Tara Holmes

Producer: Serena Bove

Colourist: Sal Malfitano

Mix: Sound Lounge

Executive Producers: Alicia Rogers, Becca Falborn

Mixer: Peter Holcomb

Dairy Farmer: Harold Shaulis

'Make A Plan to Vote'

Director: Tom Krueger, Table of Content

Editorial Company: Hooligan

Editor: Zach Hinden

Assistant: Shane Deblasio

Producer: Rosemary Quigley

Voice Over: Dom Deleon

Colour Correct: Nice Shoes

Executive Producer: Tara Holmes

Producer: Serena Bove

Colourist: Sal Malfitano

Mix: Sound Lounge

Executive Producers: Alicia Rogers, Becca Falborn

Mixer: Chris Perpepezko

Talent: Sean A. Lassiter, Jr, LaDeva Davis, Ira Tucker, Jr

'The Conversation'

Director: Tom Krueger, Table of Content

Editorial Company: Hooligan

Editor: Zach Hinden

Assistant: Shane Deblasio

Producer: Rosemary Quigley

Colour Correct: Nice Shoes

Executive Producer: Tara Holmes

Producer: Serena Bove

Colourist: Sal Malfitano

Mix: Sound Lounge

Executive Producer: Becca Falborn

Producer: Lauren Mullen

Mixer: Peter Holcomb

Asst Mixer: Chris Perepezko

Talent: Katharine Haak, Kenyon Meleney, Samuel Metzger, Billy Dufala, Ryan Pater

Category: Corporate, Social and PSAs , Political