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Creative

Tag Masterclass #2: Mysteries of Transcreation

The second episode takes a deep dive into language and culture, solving the mysteries of transcreation

Tag Masterclass #2: Mysteries of Transcreation


The Tag monthly masterclasses are a series of bite-sized films fronted by Tag spokespeople that cover a variety of topics within production, with the aim to lift the lid on different areas of creativity, production and sourcing through insightful content.

The second in the series, ‘Mysteries of Transcreation – language and culture are inseparable, find out how deep the rabbit hole goes’ is brought to you by Rik Grant, Head of World Writers.

Merely having content in another language isn’t enough to tick the global box anymore. To pass as a local you need to have both the walk and the talk mastered. In this Masterclass we talk about the kind of awareness transcreation requires, and the reach it can give you to ensure you can fit in, wherever you choose to go.

Click here to watch the first in the series – ‘Invisible Effects’ hosted by Gary Szabo.

To find out more about Tag, visit their website here.

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Category: Awareness , Corporate, Social and PSAs

Genre: People