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Creative

Taika Waititi Tells a Tale of Fatherly Devotion for Coca-Cola's Christmas Ad

The new campaign from Wieden+Kennedy and Hungry Man will encourage people this Christmas to ‘give something only you can give’ – yourself

Taika Waititi Tells a Tale of Fatherly Devotion for Coca-Cola's Christmas Ad

Coca-Cola has announced the launch of a new campaign and festive TV ad, which brings to life the thought: ‘This Christmas, give something only you can give’, - encouraging people to be truly present with one another.

Launching in December in Great Britain, the advert, directed by Oscar-winning filmmaker, Taika Waititi, and created by Wieden+Kennedy London, unwraps the magic of Christmas, in a hope-filled tale about a father’s unremitting love for his daughter and his journey to make her Christmas wish come true.

The film begins with the father preparing to leave home to go to work. As he is about to leave, his daughter hands him a carefully written letter to Santa, asking him to post it on his way. Busy at work, we see his realisation that he has forgotten to post the letter, and so his mission to ensure it is safely delivered to Santa ahead of Christmas begins. He sails across seas, scales sheer cliffs and wades through dense jungles before reaching the North Pole - but will he successfully deliver it into the hands of Santa Claus in time to make his daughter’s Christmas wish a reality?

Kris Robbens, marketing director, Coca-Cola Great Britain, said: “This year, the Christmas season is set to be more meaningful than ever before. As a company, Coca-Cola has been celebrating the festive season through our advertising since the 1920s, featuring uplifting messages of unity and joy. Our new advert reflects the real magic of Christmas - our greater appreciation for loved ones, a sense of community and our need to be present with each other this Christmas, above all else.”

Running alongside Coca-Cola’s iconic and loved Holiday Are Coming advert, the new campaign and TVC marks 100 years since Coca-Cola created its first festive association and builds on the brand’s heritage of iconic Christmas campaigns, that will once again see Santa play a crucial role in the festivity.

Airing in December in Great Britain, ‘The Letter’ will feature in 91 markets around the world.


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Client

Client: The Coca-Cola Company

Lead Client: Filomena Rainho, Marta Carreras Cancelo, Carine Harris

W+K LONDON

Creative Director: Joe de Souza, Juan Sevilla

Creatives: Ben Shaffery, Tomas Coleman

Executive Creative Directors: Iain Tait, Tony Davidson

Group Account Director: Laura Jacobs, Nick Owen

Account Director: Alex Fitch, James McHoull

Account Manager: Lara Wahab

Strategy Director: Huw Devine

Strategist: Rory Foster

Producer: Michelle Brough

Senior Business Affairs Manager: Helena Tomas

TV PRODUCTION

Production Company: Hungry Man

Director: Taika Waititi

Executive Producer: Matt Buels

Producer: Hannah Stone

Director of Photography: John Toon

Production Designer: Phil Ivey

Costume Designer: Barbara Darragh

Service Company: Curious Film

Service Company Producer: Matt Noonan

Edit Company: Cabin Editing Company

Editor: Chan Hatcher

Edit Assistant: Nick Deliberto

VFX Company: The Mill

Executive Producer: Gemma Humphries

Shoot Supervisor: Leon Woods

VFX Supervisor: Barnsley

Lead VFX Artist: Barnsley and Sid Harrington-Odedra Colourist James Bamford

Sound Company: 750 MPH

Sound Designer: Sam Ashwell

Music Company: Siren

Music Producer: Sean Craigie-Atherton Music Composer Alex Baranowski

Category: Carbonated Drinks , Soft Drinks

Genre: Dialogue , People , Storytelling