Based in New York, George will now oversee the company’s global operations
Creative production studio Taylor James today announces the promotion and relocation of George Rex. Relocating to New York, George will take the position of global chief operating officer. He will be working across all TJ offices - New York, Los Angeles, Mexico and London - ensuring the continuous growth of the business.
Having joined Taylor James from advertising technology platform Sovrn Holdings Inc., George has proven himself to be an experienced business executive with an exemplary track record of delivering increased shareholder value. At Sovrn, he helped launch the EMEA office based out of London and grew turnover 400% over a three-year period. In his role as director of business operations, he helped scale the Sovrn business quickly and efficiently, winning many new clients and industry awards.
George started his career at Omnicom Media Group where he worked across various companies within the network, driving commercial value and moving through the ranks of finance and operations in advertising. His experience across multiple facets of the advertising ecosystem was noticed by Taylor James and he was soon headhunted to join the team as commercial and operations director. George quickly climbed the ranks and was promoted to chief operations officer for America. Having been with the company for nearly two years, George has worked his way up to the post of global COO.
As part of his new role at Taylor James, George will be responsible for replicating the company’s impressive business growth in the US, UK and Latin America, whilst also continuing to oversee the day-to-day operational functions of the business.
Glen Taylor, founder and chairman at Taylor James, added: “George’s strong leadership skills and profound understanding of the business, the culture and the core values of Taylor James make him the best person for this job. With his financial and commercial expertise and in-depth understanding of our industry, George will help us explore new ways to leverage our offering and drive future growth for Taylor James. We’re excited to continue on this next chapter with him.”
Commenting on his appointment, George Rex, global COO at Taylor James, said: "In a tough economy, Covid-19 has accelerated digital and technological transformation in creating content, leaving Taylor James and our owners Tag, in a sweet spot for growth. I am excited to help deliver the growth aspirations the business has globally, working alongside such a talented team."