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Hires, Wins & Business

TBWA\Media Arts Lab Appoints Pedro Prado as Executive Creative Director, Miami

Pedro was previously creative executive vice president at Leo Burnett Brazil

TBWA\Media Arts Lab Appoints Pedro Prado as Executive Creative Director, Miami

TBWA\Media Arts Lab (MAL), the bespoke advertising agency dedicated to Apple, today announced the hiring of Pedro Prado to the role of executive creative director, Miami.

Prado joins from Leo Burnett Brazil where he held the title of creative executive vice president. He has lived and worked in both the U.S.A. and his native Brazil, and worked across a wide range of brands, including Nike, Google, Fiat, ABInbev, Mondelez, Leica, Honda and many more.

Prior to Leo Burnett, Prado spent almost 15 years at F/Nazca Saatchi & Saatchi - working his way from copywriter to creative director—and McCann Erickson before that. He began his creative advertising career as a copywriter and has been widely recognized for his work at major global advertising awards, including D&AD, CLIOS and One Show Pedro Prado said: ”Craft, simplicity, impacting culture, surrounding yourself with talented and extremely nice people... Media Arts Lab believes in the same things I do. I couldn't be more excited to join MAL, and I look forward to helping create and produce iconic work for Apple."

Claudia Machado, managing director for Media Arts Lab, Miami, commented: “We’re so excited to have a unique craftsman like Pedro join our team and help us expand our footprint in Latin America. We’re looking forward to his contribution at Media Arts Lab.”

Brent Anderson, global chief creative officer for Media Arts Lab commented: “Pedro’s intense passion for crafting lasting, break-through work and his endearing presence as a leader uniquely position him to help vault Media Arts Lab forward into exciting and uncharted spaces. He is a team builder with impeccable taste and energy."

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