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Creative

Terrifying Monsters Can't Faze the Money Calm Bull in Latest MoneySuperMarket Ad

Money Calm Bull makes its swansong in spot directed by ENGINE Creative and director Diarmid Harrison-Murray

Terrifying Monsters Can't Faze the Money Calm Bull in Latest MoneySuperMarket Ad

MoneySuperMarket’s iconic Money Calm Bull makes its swansong in the last campaign for the brand by ENGINE Creative.

Even in the most anxiety-inducing scenarios, the Money Calm Bull is uncharacteristically calm because its bills are under control with MoneySuperMarket. Having previously stayed calm in a china shop and even astride an asteroid about to hit earth, this campaign sees the Money Calm Bull calmly facing off a Godzilla-style beast in a car park.

The TV ad, called ‘Monster’, premiered on TV on Sunday 21st March and will run across VOD, social and online for the next three months. 

The ad opens with actor Matt Berry’s voiceover explaining that The Money Calm Bull has just saved £200 insuring his red sports car - before the monster stamps on the car with his foot, roaring fiercely into the face of our hero. True to form, the Money Calm Bull keeps “as calm as caramel” as the foul-breathed, slobbering, skyscraper-tall monstrosity maliciously mashes his motor.

ENGINE creative director Christopher Ringsell said: “Oh, to see the pure joy on the faces of all involved when we started creating a 150ft slobbering, roaring, cinematic monster, one of The Money Calm Bull’s most ferocious antagonists to date! Of course, our prime bovine is unperturbed and now saunters off into the advertising sunset, tail gently swishing with his head held high. Calm as a courgette.”

Featured Companies: tenthree , Jungle Studios

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Credits

Client: MoneySuperMarket

Head of Brand and Brand Communications: Mel Stonier

Brand Manager: Rebecca Williamson

Agency: Engine

Chief Creative Officer: Billy Faithfull

Chief Strategy Officer: Gen Kobayashi

Creative Director: Christopher Ringsell

Creative team: Charlie Gee & Tian Murphy

Executive Producer: Debbie Impett

Producer: Victoria Doran

Integrated Project Director: Liz Boothby

Senior Strategist: Simon Butcher

Account Management: Louise Hayward, Alex Worthington, Marianne Roberts, Brittaney Anderson, Toby Moynan, Clare Walker

Production:

Production Company: Untold Studios

Executive Producer: Tessa Wood

Producer: Jonny Kight

Director: Diarmid Harrison-Murray

DOP: Patrick Meller

VFX Studio: Untold Studios

Creative Director: David Fleet

Executive Producer: Ian Berry

Producer: Ellie Joseph

Production Assistant: Jordan Malonga

VFX Leads: Rebecca Clay, Martino Madeddu

Asset Supervisor: Ash Tilley

Animation Supervisor: Tim van Hussen

Rigging Supervisor: Brad Noble

Grade: Black Kite Studios, George Kyriacou

Editor: Brendan Jenkins

Editing Company: Tenthree

Sound Design: Ben Leeves

Audio house: Jungle Sound Studios

Music Composer: Jonathan Dreyfus and Amy Andersen

Music Production House and Publisher: Stare Crazy Ltd.

MediaCom: Tim Williams, Charlotte Baker, Stephen Lattimore

Category: Finance , Price Comparison

Genre: Comedy , Visual VFX