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Creative

Thalys Shows Good Times Can Be Had Closer to Home in New Campaign

DDB Paris teams up with photographer Gil Anselmi on DOOH, social media and display spots

Thalys Shows Good Times Can Be Had Closer to Home in New Campaign

With the urge to travel now stronger than ever as we head into the autumn, Thalys is asserting its desire to bring Europeans together with a brand-new, quirky and bold campaign that shines a light on its key destinations. Created hand-in-hand with DDB Paris, this new campaign marks a clear shift in the Thalys tone of voice - “there’s no need to travel long distances to get away from it all.” Because travelling is about the smallest of things - the idiosyncrasies, the differences, the little quirks of the neighbours you thought you knew before finally stepping into their world.

Thalys has consequently tapped into the unique traits of Paris, Brussels, Amsterdam and Cologne for its latest ads.

To bring the concept to life, Thalys joined forces with Gil Anselmi, a young photographer with a dreamy and luminous style, who has successfully created a colourful, upbeat and dynamic campaign.

The three-pronged DOOH, social media and display campaign will run from 18th of October in the Greater Paris region, and from 25th October in Belgium, the Netherlands and the North-Rhine Westphalia region of Germany.

“It sees us openly adopt a bolder and more differentiated tone to incite our customers to discover or rediscover our destinations,” explains Bruno Dierickx, sales and marketing director at Thalys.

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CLIENTS: Nicolas PETTEAU, Alice AVENIER, Pauline REMOND, Barbara BRUYNOOGHE.

AGENCY: DDB PARIS

ACCOUNT MANAGERS: Xavier MENDIOLA, Nicolas CARLOTTI, Caroline GIRARD, Justine ROUX, Delphine LAPLANE.

EXECUTIVE CREATIVE DIRECTOR: Alexander KALCHEV

ART DIRECTOR: Jenna HAUGMARD

COPYWRITER: Julien KOSOWSKI

STRATEGIC PLANNER: Odile SONG

ART BUYER: Laurie DELAHAYES

POST-PRODUCER: Valérie RAGUENEL

EDITOR: Samuel BEN-SIMON

DIGITAL PROJECT MANAGERS: Stephanie BLAIN, Alexandre MONNOT, Megane BAUDOUIN, Quentin JACQ, Marine GRISEZ

SOCIAL MEDIA: Marine ALVES, Keren MUNTLAK

PRESS RELATIONS: Anne-Marie GIBERT, Romana KUGERL

PHOTOGRAPHER: Gil ANSELMI

POST-PRODUCTION: OBVIOUS

DDB BRUSSELS: Molly WAEYTENS, Flup COPPENS, Kwint DE MEYER, Jan LAMMENS

DDB AMSTERDAM: Jan SCHRAEYEN, Karel DEJONGHE

DDB DUSSELDORF: Philipp STARCK, Malte KRAFT, Dominik JANNING, Katharina ROEHL, Katharina SCHROEDER

Category: Public Transport , Travel