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Creative

The Distillery Project and Meijer Show How Shopping is Easier With Stop and Go Service

Reform School's Evan Silver directs latest 'Stop & Go' spot

The Distillery Project and Meijer Show How Shopping is Easier With Stop and Go Service

In a continuing effort to share the many ways consumers can shop Meijer, The Distillery Project is launching 'Stop & Go', a 15-second spot that shows the many options to traipsing through crowded, potentially germ-incubating, retail environments. 

'Stop and Go' takes place in a Meijer’s parking lot. A nervous dad sits in the passenger seat as his teenage son practices driving and parking herky-jerky style. “Sometimes you need to spend more time in the car,” the announcer notes as dad picks up his phone and types something. The ad is promoting Meijer’s digital shopping app, which allows people to preorder and arrange curbside pickup. “Practice free pickup,” the announcer continues as a store worker responds to dad’s message and loads grocery bags into the hatchback. “Just order ahead in the Meijer app.” Meanwhile, dad continues to tighten up - he’s clutching a carton of eggs - as his boy attempts to navigate his way out of the parking spot.

During a time when essentials became scarce, and shopping became worrisome for some, Meijer doubled-down on its commitment to deliver groceries and staples right to customer’s homes and cars. 

“Stop and Go” will air in six Midwestern states beginning August 1. It is part of a four 15-second broadcast TV package and part of a larger, year-long campaign for Meijer to promote its free pickup service. This is the second spot in the series after “Windows Down.”



Featured Companies: Sapka Communications

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Credits

Agency: The Distillery Project

CCO: John Condon

CD: Kristi Neitzel

CD: Phil Jungmann

Associate Producer: Annabelle Kline

Head of Production: Nik Traxler

Head of Operations: Kim Tanner

Senior Business Affairs Manager: Bonnie Kalaf

Production Company: Reform School

Director: Evan Silver

Line Producer: Ryan Ennis

Director of Photography: Evan Silver

AD: Kevin Brady

Casting: ASG Casting

Production Designer: Arne Knudsen

Post Production Offline Editorial: Cutters Chicago

Post Production Online / Color: Flavor Chicago

Editor: Marian Oliver

Head of Production: Patrick Casey

Colorist: Chris Elliot

Post / Color Producer: Bruce Rindler

Sound Design Company: Margarita Mix Santa Monica

Sound Designer / Engineer: Nathan Dubin

Operations Manager: Brian Frank

Executive Producers: Whitney Morris & Paula Arnett

Category: Retail and Restaurants , Supermarkets

Genre: Comedy