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Creative

The French Ministry of Solidarity and Health Urges France to Celebrate a Safe Festive Season

MullenLowe Group France uses Christmas treats to show people how to stay safe over the holidays

The French Ministry of Solidarity and Health Urges France to Celebrate a Safe Festive Season

The Ministry of Solidarity and Health has today launched a new campaign, reminding people to maintain social distancing and stay safe this holiday season.

The campaign, with the message, ‘Let’s be careful during the holidays’, has been developed by MullenLowe Group France. It aired today on TV and social media.

Philippe Adenot, president of MullenLowe Group France, and creative directors Antoine Colin and Jordan Lemarchand, creative directors remind us: “The Christmas Holidays are an important time for everyone, but we must remember the virus is still here. This light and positive campaign shares the joy of Christmas spent with family, while reminding everyone – from small children to grandparents – that we must all do our part to maintain our distance to stop the spread and eventually beat the virus.”

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Agency: MullenLowe Group France

Creative Directors: Antoine Colin, Jordan Lemarchand

Agency manager: Philippe Adenot

Responsable Dicom Ministères sociaux: Sandrine Fauduet

Production: Room Service

Producer: Christophe Demeure

Director: Olivier Desmettre

Production Director: Alban Nelva

Photography Director: Sylvain Rodriguez

Post production: Real Master

Sound production: Circonflex

Category: Corporate, Social and PSAs , Government

Genre: Dialogue , People , Storytelling