• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

The G-Class Goes Electric in Nina Holmgren’s ‘70s Space Opera for Mercedes-Benz

The spot helmed by Nina Holmgren imagines a world of powered by electric vehicles

The G-Class Goes Electric in Nina Holmgren’s ‘70s Space Opera for Mercedes-Benz

Set in May 4th 1979, the spot opens on a family of three eating microwavable tv dinners, channel surfing, until a trailer featuring the G-Class Concept EQG catches the son’s eye. He’s immediately transported through the screen and dropped into the nostalgia infused sci-fi world of 'Future 2021.'

The omniscient voice-over propels the story forward asking the viewer to imagine a world in the future, where an electric powered vehicle will take you to a world beyond your imagination. From there, we’re introduced to the electric G-Class concept car, a stylish cast of characters and a world where humans and robots live in harmony.

The spot, helmed by Nina Holmgren is a master class world building, artful attention to detail and confident command of tone. From the retro-futuristic sets, costumes and styling, to the tasteful use of graphics and visual effects, the film flips the car commercial on its head, delivering something fresh, witty and wholly original. It’s understated and self-aware while also viewing technology through an optimistic, human and humorous lens. The film successfully conveys the message of the G-Class as a conduit to adventure and the better days ahead powered by an all-electric future. Anorak via Antoni Berlin produced the film.


Featured Companies: antoni GmbH

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Directed by: Nina Holmgren

Production Company: Anorak

Executive Producer: Christoph Petzenhauser

Producer: Toni Jaschke

DOP: Mauro Chiarello

Production Design: Robin Brown

Client: Mercedes-Benz

Agency: Antoni

VFX: Time Based Arts

Edit: Janne Vartia

Category: Automotive , Cars

Genre: People , Storytelling