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The JUNOS Plans for the Future with New Look

JWT Canada worked on the rebrand ahead of the 2018 JUNO Awards for the Canadian music industry

The JUNOS Plans for the Future with New Look

In November, the JUNOS debuted a brand-new look along with the announcement of Michael Bublé as the host for The 2018 JUNO Awards Broadcast and live stream. The new look works to position the JUNOS brand as an instantly recognisable champion of the Canadian music industry at a time when our music is impacting here at home and around the world like never before. 

Working with creative agency J. Walter Thompson Canada, the JUNOS developed new logos and brand guidelines. They not only contemporise the brand, but are also designed to create consistency across all JUNOS events, programs, and shows.

“The JUNOS brand is much more than simply an awards show. We are dedicated to promoting and celebrating Canadian music and artists 365 days a year,” said Allan Reid, President & CEO, CARAS, The JUNO Awards and MusiCounts. “The JUNOS logo is a bold, fluid and confident stamp of authority. It represents a seal of excellence, championing the talent and diversity found in the Canadian music landscape.”

As the most public-facing pillar of CARAS, the JUNOS has the greatest opportunity to deliver against the organisation's mandate to promote and celebrate Canadian music and artists. Creating a new logo that could be applied across various platforms, and reflects the future of the organisation, like evolving their 365 initiatives, was top of mind when developing this new look.

“The best music in the world is coming out of Canada right now,” explained Josh Budd, Chief Creative Officer, J. Walter Thompson Toronto. “The JUNOS brand evolution needed to reflect that creative leadership and confidence, but do so in an understated Canadian way. We’re really proud to be a part of the JUNOS and participate in the celebration of Canadian artistic talent.”

For more information on the 2018 JUNO Awards, please visit junoawards.ca

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