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Creative

The Perlorian Brothers Helm This Amusing Campaign for Creative Planning

Lucky Post's Logan Hefflefinger edits campaign created by The Richards Group

The Perlorian Brothers Helm This Amusing Campaign for Creative Planning

The new campaign for Creative Planning speaks directly to the lack of transparency in the wealth management industry through a series of bizarre situations. Ill-fitting suits, snake oil doctors, and other less-than-appetizing offerings are at the centre of the comedic campaign edited by Lucky Post’s Logan Hefflefinger and directed by MJZ’s The Perlorian Brothers for The Richards Group. 

From concept to casting these delightfully cringe-worthy movie moments deftly highlight how financial advisors should focus on their clients’ best interests, not shifty sales.


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Client

Brand: Creative Planning

Post Production / VFX

Post Production Company: Lucky Post

Colourist: Neil Anderson

Online: Dan Margules

Graphics: Seth Olson

Sound

Sound Engineer: Scottie Richardson

Sound Company: Lucky Post

Creative Agency

Creative Agency: The Richards Group

Creative Director: Shane Altman, Mike Bales

Art Director: Shane Altman

Copywriter: Mike Bales

Producer: JR Dixon

Production Company

Production Company: MJZ

Director: The Perlorian Brothers

Offline

Edit Company: Lucky Post

Editor: Logan Hefflefinger

Edit Assistant: Jake Odgers

Producer: Kendall Kendall

Executive Producer: Jessica Berry

Category: Finance , Investment

Genre: Comedy , Dialogue , People