The Peruvian Cancer Foundation Uses Instagram Stories to Tell the Story of the Patients They Receive Daily
Cancer is the number one cause of death in Peru. But this disease is being overshadowed by the pandemic. So how do we get people to look at this problem again? Fahrenheit DDB overran the place they are staring all day long: Instagram.
Fahrenheit DDB looked at the Peruvian Cancer Foundation statistics and find out they receive an average of 52 new cancer cases per day. In other words, 52 new cancer stories every 24 hours, the exact time Instagram Stories last.
In collaboration with the illustration collective Los Hermanos Magia, four post-production houses and two audio studios, the Foundation managed to develop 52 animated stories based on the real-life cases they receive.
Agency: Fahrenheit DDB
CCO: Ricardo Chadwick
CEO: Alberto Goachet
ECD: Sergio Franco Tosso
Art Director: Joe Almeida, Alonso Castillo
Copywriter: Alonso Castillo, Joe Almeida
Strategy Director: Giuliana Lazo
Planner: Diego Tamaki
Head of Production: Vanessa Díaz
Agency Producer: Andriette Helm
Brand Director: Andrea Gomero
Brand Supervisor: Vero Casas
Brand Executives: Melanie Torres, Ariana Lores
Category: Corporate, Social and PSAs , Health
Genre: Illustration , People