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Creative

The Peruvian Cancer Foundation Uses Instagram Stories to Tell the Story of the Patients They Receive Daily

Fahrenheit DDB teamed up with the foundation and illustration collective Los Hermanos Magia to develop 52 animated stories of the patients

The Peruvian Cancer Foundation Uses Instagram Stories to Tell the Story of the Patients They Receive Daily

Cancer is the number one cause of death in Peru. But this disease is being overshadowed by the pandemic. So how do we get people to look at this problem again? Fahrenheit DDB overran the place they are staring all day long: Instagram. 

Fahrenheit DDB looked at the Peruvian Cancer Foundation statistics and find out they receive an average of 52 new cancer cases per day. In other words, 52 new cancer stories every 24 hours, the exact time Instagram Stories last. 

In collaboration with the illustration collective Los Hermanos Magia, four post-production houses and two audio studios, the Foundation managed to develop 52 animated stories based on the real-life cases they receive. 


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Agency

Agency: Fahrenheit DDB

CCO: Ricardo Chadwick

CEO: Alberto Goachet

ECD: Sergio Franco Tosso

Art Director: Joe Almeida, Alonso Castillo

Copywriter: Alonso Castillo, Joe Almeida

Strategy Director: Giuliana Lazo

Planner: Diego Tamaki

Head of Production: Vanessa Díaz

Agency Producer: Andriette Helm

Brand

Brand Director: Andrea Gomero

Brand Supervisor: Vero Casas

Brand Executives: Melanie Torres, Ariana Lores

Category: Corporate, Social and PSAs , Health

Genre: Illustration , People