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These Wimbledon Posters Merge Tennis Greats with Era-Defining Moments

McCann London shows 'Some Stories Live Forever' with three exclusive posters

These Wimbledon Posters Merge Tennis Greats with Era-Defining Moments

To amplify Wimbledon’s recent filmic trailer ‘The Story Continues,’ McCann London created three posters for the 2019 Championship under the title ‘Some Stories Live Forever.’ The posters – packed full of craft and attention to detail – excited existing fans and inspired a new generation through the unique Wimbledon story.

Each poster features tennis greats – Althea Gibson, Arthur Ashe and Martina Navratilova – who are cleverly merged with historical news stories, each blending era-defining moments of human endeavour. The posters are an innovative hybrid of craft, merging photography to create unique visuals. The pieces are complemented by typography and are hand letter-pressed to be true to each historical period featured.

Creative directors Alexei Berwitz and Rob Webster from McCann London said: “History isn’t a static timeline that stops at the present day. It’s an ever-evolving collection of stories. Every moment that we think of as “history”, was once thrillingly current and new. Nowhere is this more evident than Wimbledon and the All England Lawn Tennis Club.”

“Their story began in 1877 and they’ve been making newspaper headlines ever since; sharing coverage with the launch of Sputnik, the tumbling of the Berlin Wall and other great moments of human endeavor. And as new championships throw up new heroes and new stories, they’ll continue to do so. These beautifully designed, era-specific posters bring these insights to life, by staying true to craft of the periods they portray. Because at Wimbledon and in life, Some Stories Live Forever.”

The three iconic posters were exclusively on display at Wimbledon station on the last day of Wimbledon, to celebrate The Championship finals.

Featured Companies: Craft

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Production Company

Production Company: Craft

Executive Producer: Jonathan Davies

Producer: Anna Cartwright

Chief Production Officer: Sergio Lopez (EMEA)

Print Producer: Liam White

Retouching: Ashley Glasgow and Rob McDonald

Head of Integrated Production: Sophie Chapman-Andrews

Creative Researchers: Holly Webster and Pam Oskam


Typography: New North Press

Picture Library: Bettmann Archive/Getty Images - Muhammad Ali™; Rights of Publicity and Persona Rights

Creative Agency

Creative Agency: McCann

Chief Creative Officer: Rob Doubal and Laurence Thomson

Creative Director: Rob Webster and Alexei Berwitz

Planner: Emily Ellis

Senior Creatives: Matt Searle and Olly Wood

Business Director: Tommy Smith

Account Manager: Alice Lindsay

Project Director: Daniela Loccisano

Chief Strategy Officer: Theo Izzard-Brown

Head of Art: Dan Howarth

Designer: Matthew Thomas, Angelika Juszcyk

Head of Business Affairs: Molly Strasser

Category: Events , Sports and Leisure

Genre: People