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Hires, Wins & Business

Tool of North America Signs Creative Technologists nøcomputer

nøcomputer is a team of creative technologists who build interactive advertising installations and experiences using code and prototype software

Tool of North America Signs Creative Technologists nøcomputer

Tool of North America, a creative production partner to brands and agencies, today announced that it has signed the creative technologist team nøcomputer to its innovation roster.

nøcomputer is a team of creative technologists behind a new wave of advertising projects, where their specialties include building interactive installations and experiences, using code to design art, creating branded content and generative identities, as well as prototyping new types of software.

nøcomputer’s most recent experiences and activations with Tool include the Grammys “Play The City” AR project, Pandora’s “Sounds Like You” activation at SXSW and Infiniti’s “Soul of the Machine” experience, which launched at the 2017 Pebble Beach Concours d’Elegance. Other projects include Volvo’s HR90, the first-ever AI-driven car, and an interactive installation for the IBM Art with Watson: Hidden Portraits Gallery Exhibit at the Cadillac House, among others.

“nøcomputer have been amazing collaborators with our team over the last couple of years. What I’ve always admired is their passion for making exceptional advertising utilising technology. Every client that works with them walks away knowing that nøcomputer went over and above to deliver on the project and wants to work with them again. That really means something in this business,” said Dustin Callif, managing partner at Tool. “This is a natural evolution in our relationship. We’re looking forward to continuing to create and deliver revolutionary projects to our clients with their team in order to push the boundaries of what advertising can become for agencies, brands and consumers.”

“Tool is known for pushing the boundaries of the technological landscape within advertising, so we knew from our very first project with them that they would be great partners in bringing some of the most innovative work to clients,” nøcomputer said. “We’re looking forward to building on our momentum and experience with Tool, and continuing to test new boundaries within the evolving innovation and experiential spaces in advertising.”

The team has also been recognised by D&AD, Webby’s, and the FWA Awards, and have worked with top global brands, including Intel, IBM, Volvo, Microsoft, Samsung and TEDx. 

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