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Trends and Insight

Top In-Demand Marketing Skills

The current and most in-demand skills for marketing in 2021, according to Jelly Digital Marketing & PR

Top In-Demand Marketing Skills

According to LinkedIn, there are currently a handful of most in-demand skills for marketing. Out of the list, Jelly Academy helps you acquire a number of them, which can all be found below!


Press Releases

The main purpose of a press release is to bring attention to something specific and significant through various media outlets. A strong press release is clear, concise, and provides the most important details. Otherwise, writers/editors may become overwhelmed, or simply not have time to consider it for publishing. A press release is a document that adheres to a strict format and serves a few main purposes. Those purposes being, to notify the media and the public about an event or storyline, in turn, they will spread the word and perhaps attend the event, or follow up for an interview. 

Writing a press release can be difficult and intimidating if you have never done it before. Jelly Academy provides the skills and confidence to write a well-written release. 


Website Analytics

There is a lot of information and data related to your website available, and knowing how to interpret it, and ultimately determine what is important for your business, can be difficult. For many companies, web analytics helps gather most of their customer information. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimise web usage. 

Collecting website data is one thing, but knowing what to do with this information is another. Jelly Academy provides the skills to understand website analytics on a deeper level. This skill is not born, it is learned and obtained and it is something employers look for. 


Digital Marketing

Digital marketing is the component of marketing that uses the internet and online-based digital technologies and platforms to employ your marketing materials. Digital marketing covers topics including, but not limited to: 

- Social media

- Digital ads

- Facebook ads

- Google ads

- Influencer management

- SEO

- SEM

Digital marketing is important because it helps bring awareness to and drive more traffic for businesses. Having an understanding of digital marketing is an incredibly useful skill as you’ll be able to navigate which platforms and tactics make the most sense to support your future employer’s business goals. 


Google Analytics

Having an understanding of Google Analytics is useful because the platform provides statistics and basic analytical tools for search engine optimization and marketing purposes related to your website. The service is part of the Google Marketing Platform and is available for free to anyone with a Google Account.

Although it sounds simple, it can be quite complicated. Google also recently upgraded to Google Analytics 4, which we cover the ins and outs of in Jelly Academy training. Understanding the use of Google Analytics is a very useful skill for employers. Having it on your resume can help you stand out to future employers amongst others also looking to fill the same position. 


Content management systems (CMS)

A content management system is computer software used to manage the creation and modification of digital content. Some content management systems include:

- WordPress

- Shopify

- Drupal

- Magento

- Squarespace

- Wix

This list is just some of the content management systems that are offered. Through our Masterclass Series, you can access lessons on how to navigate WordPress, Shopify, and Squarespace. Once this skill is understood, it can be applied to your resume to capture the attention of future employers. 

When it comes to acquiring a job, employers look for particular skills. These skills can be acquired by attending Jelly Academy. In just six weeks, you can portray the top skills that employers look for in a future employee. For more information visit our website.

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Category: Business Services , Marketing