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TOUS' Wholesome Spot Wishes You a Normal Christmas

TOUS launches its Christmas campaign with LOLA MullenLowe in an emotional appeal in a different year for everybody

TOUS' Wholesome Spot Wishes You a Normal Christmas

After 100 years of celebrating Christmas, this year TOUS is launching its Christmas campaign in an emotional appeal in a particularly uncertain year by wishing the best that can be wished in times like these, that it can be normal or as normal as possible.

The people, traditions and times that make Christmas special are indeed a celebration of life, and they are all still around. “We wish you a Normal Christmas” is a concept that turns our idea of a 'Merry Christmas' into something with a far wider and empathetic context in the current situation we are experiencing in a year in which we have all been in the same boat.

The campaign, devised by LOLA MullenLowe, will be launched this weekend and will be run throughout the Christmas season on TV, digital media, billboards and leaflets in more than 30 countries around the world.

“We wish you a Normal Christmas aims to encourage people to appreciate traditions, details, moments, and wish you the best we can wish for this year, which is to have a Christmas as normal as possible. At the planning level, although the campaign is 360º, the weight of digital media and TV is clear, thus adapting ourselves to the new media consumption habits that the pandemic has generated”, says Anaïs Durand, marketing director TOUS.

And commenting from the creative agency LOLA MullenLowe: “I think everyone at some point has wished that things would just go back to normal this year and as much as we want Christmas to be a special time of year, we now appreciate that if it’s normal then that is something to celebrate.” Néstor García and Nacho Oñate, executive creative directors.

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Agencia: LOLA MullenLowe Barcelona


Cliente: TOUS

Sector: Joyería

Campaña: Normal Christmas


Contactos de Cliente: Anaïs Durand, Montse Jiménez

Director Creativo Ejecutivo: Néstor García y Nacho Oñate

Supervisora Creativa: Saray González

Redactora: Carolina Pinheiro

Directores de Arte: Marcelo Monzillo, Arantxa Gil, Pablo Luna

Director Global de Negocios: Yann Baudoin

Directora de Cuentas: Irene Mosquera

Project Manager: Carola Torralbo

Ejecutivos de Cuentas: Claudia Matas

Director de Planning: Gem Romero

Social Media Strategist: Estefanía Navarro

Producer Agencia: FREELANCEFOR

Postproducción: McNulty

Estudio de Sonido: Xevi Estudi

Productora: Antiestático

Realizador: Joan Bosch

Agencia de Medios: UM Media

Category: Accessories , Clothing and Fashion

Genre: People