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Toys ‘R’ Us Iberia
 Gives Santa a Christmas Break with Stay at Home Message 

Toy ‘R’ Us offers its new online store and shipping system as a solution as reliable as Santa Claus himself in spot from LOLA MullenLowe

Toys ‘R’ Us Iberia
 Gives Santa a Christmas Break with Stay at Home Message 

Toy ‘R’ Us has a very clear mission: to take good care of one another this Christmas so that we can all enjoy ourselves. To take this on in the midst of an unprecedented pandemic, the toy store has a peculiar proposal. This year, even Santa Claus should stay home.

The idea revolves around a letter from seven-year-old José, who is concerned about Santa Claus this year and doesn’t want him taking any unnecessary risks. So, as true experts in toys, the company offers to deliver the gifts this Christmas.

To fulfil this enormous task, Toy ‘R’ Us has reinforced all the safety and hygiene measures in its stores and has optimised its online store and delivery system to offer families an alternative 100 % safe, but just as magical.

The 'Santa Stay Home' campaign, created by LOLA MullenLowe Madrid, was launched on November 23rd with a giant canvas in the Plaza Mayor. The spot will be launched in Spain and Portugal on December 1st.

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Agency: LOLA MullenLowe

Client: Toys “R” Us Iberia

Client: Miguel Ángel Carrasco, Helio Carbonell


Executive Creative Director: Tomas Ostiglia

Creative Directors: Jorge Zacher, Kevin Cabuli

Editor: Josefina Mateo

Art Director: Ezequiel Scarpini

Business Director: Tom Elliston

Account Manager: Antonio Martín

Account Executive: Paula Arranz

Planner: Paola Seivane

Production Manager: Felipe Calviño

Producer: Jorge Saade


Production Company: LANDIA

Producer: Martín Rietti


Media Agency: Equmedia

Category: Retail Stores , Retail and Restaurants

Genre: Dialogue , People