Tribal, MCI's '80s Inspired Music Video Urges Seniors to Get Vaccinated
Inspired by 80s stage performances, the music videos, in Chinese, dialects (Hokkien, Teochew, Cantonese), Malay and Tamil, feature popular veteran artistes Wang Lei, Liu Ling Ling, Marcus Chin, Rahimah Rahim and L. Vijayandran. The videos aim to address seniors’ concerns on Covid-19 vaccination, and encourage them to not delay any further.
The music videos play on the common local phrase 'Have You Eaten' and a new greeting 'Vaccinate Already?' was introduced as a conversation starter for Singaporeans to urge one another to get vaccinated. The music videos take place at settings that seniors frequent, such as a wet market, a provision shop and a coffee shop. Through the retro vibe and catchy melody, the music videos address the importance of Covid-19 vaccination, especially for seniors and those with chronic illnesses.
“It is heartening to see more seniors coming forward to get vaccinated in recent weeks. Through these music videos, we hope to encourage seniors who have yet to take up vaccination to quickly do so as they have a higher risk of serious illness if infected. As more of us are vaccinated, we can look forward to a safer reopening,” said Ms Soffy Hariyanti, director, campaigns and productions department of MCI’s Public Communications Division.
Mr Benson Toh, executive creative director at Tribal Worldwide Singapore, said: “We know that vaccination protects us and our loved ones, but some seniors may have misconceptions about it. We wanted to make sure we get our messages across in an entertaining manner, and what better way to do so than an exciting performance by our veteran personalities and a catchy song to capture the attention of seniors.”
Shot by critically acclaimed local director Royston Tan, the production was a collaboration between renowned composer Jim Lim who composed the Dialect song and re-arranged by award-winning singer-songwriter, Shabir Tabare Alam for the Malay and Tamil songs.
Category: Music video , Short Films and Music Videos