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Creative

Uber's Charming Animations Spread Some Community Spirit

19 Sound teams up with ACNE London to bring some handmade sounds for the safety guideline videos

Uber's Charming Animations Spread Some Community Spirit

19 Sound's most recent work, completed during Lockdown, was a collaboration with ACNE London for Uber.

A series of three delightful animated films, tell us about Uber’s community & safety guidelines across their car and bicycle (Jump) services.

The animations have a natural, and relaxed feel to them.

With that in mind, Jack and Will decided that composing a piece of music with a ‘handmade’ feel to it, was the ideal approach.

They used a simple acoustic guitar sequence as the basis, and then, after exploring various options, landed on a rhythmic part that used small samples of taping on the side of the guitar.

Will then created the sound design to build on this feeling: bird song, light winds, a touch of background traffic etc.

Nothing too overbearing, just enough to carry the overall message across.

Once all the elements combined, they created a friendly and delightful soundscape for this campaign, that captures the joy of travelling using Uber’s car or bicycle services, and shows us Uber’s commitment to our safety and comfort.


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Client: Uber

Creative: ACNE (London)

Senior Creative / Copywriter: Neil McGuirk

Producer: Sam Hocking

Head Of Content (ACNE): Jack Howard

Animation: Sebastian Curi

Sound Design & Mix: Will Ward - 19 Sound

Music Composition: Jack Wyllie - 19 Sound

Audio Producer at 19 Sound: Oscar Kugblenu

Category: Ride Sharing and Taxi Apps , Travel

Genre: Animation