UEFA Women’s EURO England 2022 Appoints Leading Group of MarComms Agencies to Help Deliver Record-breaking Event
The Local Organising Structure [LOS] responsible for the delivery of the UEFA Women’s EURO England 2022 has appointed a leading group of agencies to support the national MarComms delivery of the tournament taking place across nine host cities in England next summer.
M&C Saatchi Sport and Entertainment, MATTA, Threepipe Reply, Two Circles and Heart Productions will help UEFA to deliver what is set to be a record-breaking tournament by implementing an integrated MarComms campaign that will: drive ticket sales, maximise tournament awareness, help to deliver record TV audiences for the host broadcaster, the BBC, and attract new fans and players to the women’s game.
The tournament, due to be the biggest women’s European sport event in history, has over 700,000 tickets available across the ten venues. The opening match will take place at Old Trafford on 6th July 2022 and the final at Wembley on 31st July 2022.
Specialist passion marketing agency, M&C Saatchi Sport and Entertainment will deliver an integrated PR and communications campaign that aims to raise awareness of the tournament and encourage all fans to show up for their country, city and the women’s game by buying tickets and supporting the UEFA Women’s EURO England 2022.
The sports, fitness and well-being creative agency MATTA has been appointed to create a bold new ticketing campaign across digital and social that will capitalise on the rapid growth in popularity of women’s sport globally and highlight that the time for women’s football to take its place on sport’s biggest stage has arrived.
Threepipe Reply has been selected to deliver the paid media strategy, planning and activation for the tournament and aim to successfully deliver a record-breaking event.
Sports data and marketing technology company Two Circles will be providing consultancy, in-depth fan insight and data analytics technology to help drive attendances and deliver excellent customer experiences.
Heart Productions has been selected to create and deliver a national promotion programme aimed at engaging new audiences in the lead up to the tournament. The inclusive and accessible experiential campaign, funded by DCMS, will offer multiple access points across the country and be promoted in partnership with the BBC.
Fans can still purchase tickets in the public ballot, which goes live following the draw on 28th October 2021, hosted on BBC. Tickets will then be on general sale from mid-February 2022. Over 700,000 tickets are available across the ten venues, with prices ranging from £5 to £50.
For more information and to register to be the first to hear about ticket sales visit here.