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UNICEF and the EU Ring the Bell on School Closures with Harrowing Film

Mutant teams with HAMLET's AB/CD/CD on stark short

UNICEF and the EU Ring the Bell on School Closures with Harrowing Film

Due to the covid-19 pandemic, schools have been closed all over the world. This violates one of the most fundamental rights of children: the right to education. More than 897 million children worldwide bear the consequences, both in the short and long term. Because for many children with a difficult home situation, school is not just about education, but above all about being able to go to a safe place. In the long term, children who are denied access to education risk ending up in child labour, crime or situations of abuse more quickly.

Today Unicef and The European Union launch a joint initiative imploring world leaders and key decision makers to keep schools open.  ‘Education’ was created by Mutant and directed by AB/CD/CD through HAMLET. It is running from today on social media and online channels.

‘Education’ opens with a light-hearted ‘five simple tips to help children with their homework’. But it soon becomes clear via the change in tone, that the film is illustrating how school closures have exposed children to vulnerable and untenable situations they should not be finding themselves in.

Camille Dauteuille of directing duo AB/CD/CD commented: “This type of project is rather exceptional. As parents, even before we read the script, we felt the message about the need for schooling in our children's lives was important, and even more so in the current era of a global pandemic. We wanted to find an original way of conveying emotions that support the message, so we wanted to work precisely on the perspective of the child always at the centre of the scene: how do they feel about a situation? How do they see and hear the situation? We wanted to put ourselves on their level in order to get as close as possible to their visions and put the spectator in their situation as much as possible."

Jason Felstead, Hamlet’s executive producer, adds: “It's not every day you receive a brief of this kind and charity projects often come in with big challenges as the message is so important and the aim is that it brings a solution to those in need. With the help everyone involved, we have been able to bring a lot of production value into this project and I hope the film makes it clear that organizations like Unicef are vital to the protection of children around the world. I am amazed at how much time and dedication all parties have given to this project and it’s important to state this when it comes to making work with a message of this significance.”

UNICEF figures show that 897 million children worldwide are unable to receive education from home. According to UNICEF and the EU, this is not only a problem in developing countries. In Europe, many teachers are also unable to reach their students. These children do not have a room to study in, do not have access to a computer or are victims of domestic violence. The campaign calls on to take this into account.

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Agency: Mutant

Production: HAMLET

Director: AB/CD/CD

Production Service: Shelter.Film

Category: Corporate, Social and PSAs , Social

Genre: Storytelling