Union Hand-Roasted Coffee Celebrates Easing of UK Lockdown Rules with Limited Edition Brews
It’s official. From today, March 8th, the easing of lockdown restrictions in the UK means the public can meet with a friend for a coffee in the park. To celebrate, Union and Atomic London have paired the bestselling brews with a number of London’s favourite spaces.
The limited-edition packs are on sale now, giving coffee drinkers in the capital the perfect brew to match the unique personality of their local park.
Dave Henderson, creative partner at Atomic London said: “As soon as we heard the government announcement we knew we had to react quickly and devise an idea that really taps into what will be a huge cultural moment.
"The idea stemmed from the fact that every park in London has a different character, and these spaces have become so important to people over the past year. wanted to match the personality of each park with a brew that’s perfect to enjoy with a friend. It could be a bold espresso to get you fired up for lawn tennis at Paddington Rec, or a sweet filter brew for sipping by the lake in Victoria Park.”
Kerttu Inkeroinen, marketing & e-commerce director at Union said: “As soon as Atomic came to us with this idea, we knew we had the chance to give Londoners something special for their first meet-up in the park. It’s been a tough period for everyone and we’ve not been able to see friends and family for a long time. We hope that by giving people the perfect brew to enjoy with a loved one, we can bring even more joy to this happy moment.”
The campaign will be supported across social channels and follows the launch of the brand campaign ‘Create your perfect Union’ which began in February.
Brand: Union Coffee
Client: Kerttu Inkeroinen
Agency: Atomic London
ECD: Dave Henderson
Creatives: Dani Brown & Alex Wood
CD of Art & Design: Pete Mould
Account Director: Dan Taylor
Agency Producer: Charlie Berry
Category: Hot Beverages , Soft Drinks