Union Wins Digital Consumer and Business Account for Kinetic by Windstream Internet Products
Independent creative and performance agency Union has won the digital business of Kinetic by Windstream, president Banks Wilson announced today. Union competed in a pitch and is now digital AOR and web partner.
Kinetic by Windstream provides services to residential and business customers in 18 states. Kinetic services include high-speed internet, entertainment, phone and security products for homes and businesses.
“Kinetic has a unique opportunity to differentiate themselves in the market by offering an unparalleled internet experience,” said Melanie Pearl, VP, Agency Services at Union. “We’re excited to help them elevate their digital presence as they launch exciting new products and services and transform the way they approach customer acquisition—both on the residential and business side.”
Union will dedicate resources to support the company’s ongoing web needs including UX/UI, content updates, new features/functionality, front-end and back-end development, third-party integrations, copywriting, search engine optimization, and creative design. The first work will break this month.
“Given how digital is transforming in today’s market, we look forward to collaborating with Union in areas where we can disrupt the norm and optimize our overarching digital strategy,” said Melinda Russell, director, digital marketing at Kinetic, who’s looking to find innovative ways to promote the Kinetic brand and products. “Kinetic is in growth mode, and we believe that Union will aid us in reaching new heights.”